Social Media Strategist

About Us

AMCI Edtech Pvt. Ltd. is a growing online platform focused on the medical field, providing innovative solutions to enhance knowledge and skills. Based in Bengaluru, AMCI is known for introducing advanced 3D technologies to the medical and healthcare industries, setting new standards in the field.

Job Summary

As a Social Media Marketing Specialist with a strong background in managing the online presence of political individuals, you will play a pivotal role in enhancing and executing social media strategies to promote and elevate their digital presence. Your responsibilities are central to building and maintaining a robust online community and effectively conveying the individual&aposs message to a wider audience.

Key Responsibilities:

• Lead a dynamic team to devise and implement a comprehensive social media strategy tailored to the goals and objectives of the political figure.
• Identify and target specific audiences, tailoring content for engaging and resonating effectively with them.
• Stay updated on the latest industry trends, platform updates, and best practices to ensure continuous enhancement of strategies.
• Craft, curate, and schedule impactful content across various social media platforms.
• Develop a content calendar to ensure consistent and timely postings.
• Collaborate closely with graphic designers, videographers, and copywriters to create top-quality visuals and multimedia content.
• Actively monitor and respond to comments, messages, and mentions on social media platforms.
• Cultivate a positive and vibrant online community by promptly addressing inquiries, feedback, and concerns.
• Encourage and facilitate meaningful interactions and conversations with followers.
• Utilize social media analytics tools to monitor the performance of content and campaigns.
• Generate regular reports highlighting key metrics and insights to drive strategic adjustments.
• Apply data-driven insights to optimize content and engagement strategies.
• Plan and execute targeted paid advertising campaigns on social media platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
• Optimize ad targeting to reach specific demographics and maximize campaign effectiveness.
• Monitor ad performance and adapt strategies as necessary to achieve campaign objectives.
• Ensure the political figure&aposs brand identity and messaging maintain consistency across all social media channels.
• Uphold the individual&aposs unique tone of voice and style in all communications.
• Develop and implement crisis communication plans to address potential online crises or reputation management issues.
• Act promptly to manage and mitigate any negative publicity or false information.
• Keep a vigilant eye on competitors' social media activities and industry trends.
• Identify opportunities and areas for improvement based on competitive insights.

Qualifications:

• Bachelor&aposs degree in marketing, communications, public relations, or a related field (preferred).
• Demonstrated expertise in social media management, particularly in the context of political individuals.
• Proficiency in using social media platforms and management tools.
• Exceptional written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and the ability to generate fresh, engaging content.
• Effective project management and multitasking skills.
• Knowledge of SEO, SEM, and digital marketing trends (preferred).