Social Media & Performance Manager

Social Media & Performance Manager

Key Responsibilities:

• Social Media Strategy & Execution:

• Develop and implement effective social media strategies for various platforms (Facebook, Instagram, YouTube, LinkedIn, etc.) to drive engagement, grow followers, and enhance brand visibility.
• Create a content calendar to plan, organize, and schedule posts that align with brand goals and target audience interests.

• Organic Social Media Management:

• Handle daily management of organic social media profiles, including content creation, posting, and responding to audience interactions.
• Monitor social media trends and identify opportunities for growth and engagement.

• Paid Social Media Campaigns:

• Plan, create, and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, etc.) to achieve business goals, such as lead generation, brand awareness, and conversion.
• Analyze key metrics and adjust campaigns to maximize return on ad spend (ROAS).

• Performance Monitoring & Analytics:

• Monitor the performance of all social media channels, using tools like Google Analytics, Meta Ads Manager, and platform-specific insights.
• Identify trends and areas for improvement, making recommendations to enhance social media performance and engagement.

Qualifications & Skills:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Proven experience in managing organic and paid social media campaigns across platforms, including

  Facebook, Instagram, YouTube, LinkedIn

  etc.
• Strong understanding of

  Meta Ads (Facebook & Instagram)

  and other social media advertising platforms.
• Experience with analytics tools like

  Google Analytics

  ,

  Meta Ads Manager

  ,

  LinkedIn Analytics

  , and others.
• Strong analytical skills with the ability to analyze and interpret social media performance data.
• Excellent communication and writing skills.
• Highly
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred:

• Experience with

  A/B testing

  for ads and landing pages to maximize performance.
• Knowledge of

  SEO

  and how it relates to paid media performance.