Social Media Marketing Specialist

2 - 6 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You are a passionate Social Media Marketing Specialist with experience in the music industry, tasked with creating and implementing dynamic social media strategies to enhance brand visibility, engage audiences, and drive growth across various social platforms. Your deep understanding of the music industry landscape, emerging trends, and audience preferences enables you to craft engaging digital content effectively. Your key responsibilities include developing and curating compelling content for social media platforms such as Instagram, TikTok, YouTube, Facebook, among others, tailored to resonate with music audiences. You will also be planning and executing social media marketing campaigns to promote new releases, concerts, merchandise, and other music-related initiatives. Additionally, nurturing strong community relationships through active engagement with followers, responding to comments, and fostering brand loyalty is crucial. Collaborating with artists, influencers, and music platforms to broaden reach and enhance brand visibility, as well as monitoring social media performance, tracking key metrics, and generating reports for campaign analysis and optimization are essential aspects of your role. You are expected to stay updated on social media and music industry trends to propose and implement fresh, innovative ideas for content and campaigns, and collaborate with other marketing team members to create cohesive multi-channel strategies. To qualify for this position, you should have at least 2 years of experience in social media marketing, with a proven track record in the music industry. A Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) is preferred. Strong knowledge of social media platforms and content creation, familiarity with music streaming platforms and promotion tactics such as Spotify, Apple Music, and SoundCloud, are crucial skills needed for this role. This is a full-time, permanent position with benefits including health insurance and provident fund. The work schedule is during the day shift and morning shift, and the work location is in person.,

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