Social Media Marketing Intern

Social Media Manager – Beauty Industry (Content Creation Focus)

Job Summary:

We are seeking a creative, trend-savvy Social Media Manager to lead our brand’s digital presence in the beauty space. This role requires a blend of strategy, content creation, and community building. The ideal candidate is passionate about beauty, understands consumer behavior (especially Gen Z and Millennials), and can create engaging content that drives brand awareness, loyalty, and sales.

Key Responsibilities:

• Content Strategy & Planning
• Develop and implement social media strategies aligned with brand objectives.
• Create monthly/weekly content calendars for Instagram, Linked in, YouTube, and other platforms.
• Research beauty trends, competitor activities, and emerging platforms to stay ahead.
• Content Creation
• Conceptualize and produce beauty-focused content including product shots, tutorials, reels, stories, campaigns, memes, and influencer collaborations.
• Ensure high-quality visual storytelling in line with brand aesthetics.
• Write engaging, on-brand captions, hashtags, and CTAs.
• Community Management
• Engage with followers, respond to comments/messages, and build an active beauty community.
• Monitor brand sentiment and consumer feedback across platforms.
• Collaborate with influencers, MUAs, and content creators to amplify reach.
• Campaigns & Collaborations
• Work with marketing team to launch new product campaigns and seasonal promotions.
• Identify, negotiate, and manage influencer partnerships.
• Coordinate with design, PR, and e-commerce teams for cohesive campaigns.

Skills & Qualifications:

• Bachelor’s degree .
• Proven experience (1-3 years) in social media management within the beauty, fashion, or lifestyle industry.
• Strong understanding of Instagram, Linked in , YouTube, Pinterest, and emerging beauty platforms.
• Hands-on content creation skills: photography, video editing (Reels), Canva/Adobe Suite.
• Excellent copywriting skills tailored to beauty consumers.
• Data-driven mindset with experience using analytics tools (Meta Business Suite, Google Analytics, etc.).
• Passionate about beauty trends, skincare, makeup, and consumer culture.

Key Attributes:

• Creative storyteller with a strong eye for aesthetics.
• Trend-spotter, always updated on viral beauty content.
• Organized multitasker with campaign management skills.
• Confident communicator and collaborator.
• Results-oriented, with focus on engagement and conversions.

Job Type: Full-time

Pay: ₹35,000.00 per month

Work Location: In person