Social Media Marketing Head

Position Overview:

industrial and warehouse construction sector

Key Responsibilities:

• Develop and execute a

  social media strategy

  to promote the company’s expertise in

  warehouse and industrial construction

  .
• Create and manage

  content calendars

  showcasing project updates, construction milestones, client testimonials, sustainability initiatives, and industry insights.
• Lead all social media channels —

  LinkedIn, Instagram, Facebook, YouTube, and X (Twitter)

  — ensuring brand consistency and professional tone.
• Plan and run

  targeted ad campaigns

  to generate leads and brand visibility among developers, industrial clients, and logistics companies.
• Collaborate with internal teams (Design, Projects, BD, HR) for digital storytelling — from project progress videos to employee features.
• Manage partnerships with

  industry influencers, trade publications, and event organizers

  for online collaborations.
• Track KPIs, analyze campaign performance, and present monthly reports to management.
• Stay updated on

  construction industry trends

  , digital innovations, and competitor activities to continuously enhance content relevance.
• Manage and guide a small team of content creators, designers, and digital marketing executives.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Mass Communication, or related field (MBA preferred).
• 8–12 years of experience in

  social media marketing

  , with proven exposure to

  real estate, construction, or infrastructure

  sectors.
• Strong understanding of

  B2B marketing

  , lead generation, and corporate branding.
• Proficiency in tools like

  LinkedIn Campaign Manager, Meta Business Suite, Google Analytics

  , and

  Canva/Adobe Suite

  .
• Excellent communication, leadership, and creative storytelling skills.

Key Skills:

• Strategic Social Media Planning
• B2B Digital Marketing
• Content Development (Project Updates / Case Studies / Videos)
• Paid Campaign Management
• Brand Positioning & Awareness
• Team Leadership and Vendor Management