Social Media Marketing - Gaming

JOB BRIEF:

Social Media Marketing Executive,

In this position, you’ll help build our gaming presence and brand community online by launching exciting campaigns on platforms like Meta, X (formerly Twitter), Instagram, and more. You will also conceptualize and execute creative ideas to foster and grow an engaged gaming community on our social channels.

• Gaming-Focused Content Creation:

  Develop engaging, gaming-centric content and social campaigns that resonate with gamers across platforms.

• Community Building:

  Ideate and implement strategies to engage and grow the gaming community on social media through creative campaigns, interactive posts, contests, and influencer collaborations.

• Social Campaign Execution:

  Plan, schedule, and manage social media campaigns across Meta, X, Instagram, YouTube, and emerging platforms with a strong performance marketing mindset.

• Trend Spotting & Insights

  : Stay updated with the latest trends in gaming, esports, and social media to help ASUS stay ahead of the curve.

• Collaborate with Influencers:

  Work with gaming content creators, streamers, and esports communities to amplify the ROG (Republic of Gamers) brand.

• Performance Reporting

  : Track, analyse, and optimize campaign performance using platform insights and tools.

QUALIFICATION:

• Gaming Passion: A true enthusiast of PC gaming titles like Dota 2, Counterstrike, FIFA, or similar. Familiarity with the gaming ecosystem and online culture is essential.
• Tech Savvy: A genuine interest in consumer electronics, gaming hardware, and the latest in tech.
• Social Media Experience: 1-2 years of hands-on experience executing social media campaigns. Experience with Meta Business Suite, X Ads, and Instagram strategy preferred.
• Creative & Strategic Thinking: Strong skills in content ideation and campaign execution, especially for gaming and youth-focused brands.
• Education: MBA in Marketing or any relevant degree with social/digital marketing experience.
• Certifications: Facebook/Meta Blueprint, Google Ads, or other digital marketing certifications are a plus.