Social Media Marketing - Gaming

1 - 4 years

2 - 5 Lacs

Posted:3 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

JOB BRIEF:

Social Media Marketing Executive,

In this position, you’ll help build our gaming presence and brand community online by launching exciting campaigns on platforms like Meta, X (formerly Twitter), Instagram, and more. You will also conceptualize and execute creative ideas to foster and grow an engaged gaming community on our social channels.

  • Gaming-Focused Content Creation:

    Develop engaging, gaming-centric content and social campaigns that resonate with gamers across platforms.
  • Community Building:

    Ideate and implement strategies to engage and grow the gaming community on social media through creative campaigns, interactive posts, contests, and influencer collaborations.
  • Social Campaign Execution:

    Plan, schedule, and manage social media campaigns across Meta, X, Instagram, YouTube, and emerging platforms with a strong performance marketing mindset.
  • Trend Spotting & Insights

    : Stay updated with the latest trends in gaming, esports, and social media to help ASUS stay ahead of the curve.
  • Collaborate with Influencers:

    Work with gaming content creators, streamers, and esports communities to amplify the ROG (Republic of Gamers) brand.
  • Performance Reporting

    : Track, analyse, and optimize campaign performance using platform insights and tools.

QUALIFICATION:

  • Gaming Passion: A true enthusiast of PC gaming titles like Dota 2, Counterstrike, FIFA, or similar. Familiarity with the gaming ecosystem and online culture is essential.
  • Tech Savvy: A genuine interest in consumer electronics, gaming hardware, and the latest in tech.
  • Social Media Experience: 1-2 years of hands-on experience executing social media campaigns. Experience with Meta Business Suite, X Ads, and Instagram strategy preferred.
  • Creative & Strategic Thinking: Strong skills in content ideation and campaign execution, especially for gaming and youth-focused brands.
  • Education: MBA in Marketing or any relevant degree with social/digital marketing experience.
  • Certifications: Facebook/Meta Blueprint, Google Ads, or other digital marketing certifications are a plus.

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