Social Media Marketing Executive

Role Overview:
As a Social Media Marketing Executive , you will play a pivotal role in shaping our online presence and executing social media strategies for both XGC and our agency clients. You will be responsible for the end-to-end management of social media activities, from content creation and community engagement to performance monitoring and reporting. This role requires a proactive individual with a strong understanding of both B2B and B2C social media landscapes, a knack for identifying emerging trends, and the ability to translate strategic goals into tangible results. You will also have the opportunity to directly interact with clients, making this a fantastic opportunity for growth and ownership. Responsibilities: Social Media Strategy & Planning: Contribute to the development and execution of social media strategies and plans aligned with XGCs and clients business objectives, targeting both B2B and B2C audiences. Social Listening & Monitoring: Actively monitor social media channels for brand mentions, industry trends, and competitor activities, providing valuable insights and identifying opportunities for engagement. Social Media Management: Manage and maintain the social media profiles of XGC and potentially multiple clients across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram). Content Creation & Curation: Develop engaging and relevant social media content (text, images, videos) tailored to different platforms and target audiences, ensuring brand consistency and driving interaction. Community Engagement & Interaction: Foster meaningful interactions with followers, respond to queries and comments in a timely and professional manner, and build a strong online community. Brand Amplification & Thought Leadership: Utilize social media channels to enhance brand visibility, establish thought leadership, and disseminate key company messages. Lead Generation: Explore and implement social media tactics to generate qualified leads for XGC and its clients. Trend Awareness & Innovation: Stay abreast of the latest social media trends, tools, technologies (including analytics and AI), and best practices, proactively identifying opportunities for innovation. Performance Measurement & Reporting: Track, analyze, and report on key social media metrics to evaluate the effectiveness of campaigns and identify areas for improvement. Client Communication & Coordination: Serve as a point of contact for clients on social media-related projects, effectively communicating progress, challenges, and results. Cross-functional Collaboration: Coordinate with internal teams (e.g., marketing, sales) to ensure alignment and support the successful execution of social media initiatives. Ownership & Initiative: Take ownership of assigned tasks, demonstrate a proactive approach to problem-solving, and a strong desire to learn and build within the organization.

Qualifications & Skills:
Bachelors degree in Marketing, Communications, or a related field.
1-3 years of hands-on experience in managing social media for brands, with exposure to both B2B and B2C environments. Proven ability to develop and execute social media strategies and plans. Proficiency in social listening tools and social media management platforms. Excellent written and verbal communication skills with the ability to create compelling and engaging content. Strong understanding of social media analytics and the ability to interpret data to drive decision-making. Familiarity with using social media for brand building, thought leadership, and lead generation. A keen interest in emerging social media trends and technologies, including analytics and AI. Self-starter with a strong work ethic and a proactive approach to learning. Ability to work independently and as part of a team. Strong organizational and time management skills. Client-facing experience with the ability to communicate professionally and build rapport.

Desired Certifications-

Social Media Management Platforms:
Certification in platforms like Hootsuite Platform Certification or Sprout Social Advanced Certification.
Hands-on proficiency in scheduling, monitoring, and analytics features of such platforms.

Social Listening Tools:
Familiarity with and ideally certifications in tools like Brandwatch Consumer Research, Mention, or Talkwalker.
Ability to set up listening queries, analyze sentiment, and identify key trends.

Social Media Analytics:
Proficiency in native platform analytics (e.g., Meta Business Suite Insights, LinkedIn Analytics, Twitter Analytics).
Experience with third-party analytics tools like Google Analytics in the context of social media traffic and conversions.

Content Creation & Design:
Basic proficiency in design tools like Canva or Adobe Spark