Job
Description
Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing General Summary: The Social Media Manager will be responsible for developing and executing a robust social media strategy for Qualcomm and Snapdragon brands in India. This role is pivotal in driving digital engagement, building brand awareness, and fostering a strong online community across multiple social platforms. The individual will lead content creation, campaign management, and social media analytics to ensure alignment with broader marketing and business objectives. Key Responsibilities: 1. Social Media Strategy: - Develop and implement a comprehensive social media strategy for Qualcomm and Snapdragon, tailored to the Indian market. - Identify key social platforms and trends to maximize brand visibility and engagement with target audiences, including consumers, tech enthusiasts, industry professionals, and media. - Align social media activities with business goals, product launches, and marketing campaigns. 2. Content Creation & Management: - Lead the creation of compelling, engaging, and shareable content (text, images, videos) that resonates with the target audience. - Oversee the content calendar, ensuring timely execution of posts across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.). - Work with internal teams and external agencies to produce high-quality content, including product videos, infographics, and blog posts. 3. Campaign Planning & Execution: - Design and execute social media campaigns that promote Qualcomm and Snapdragon's latest products, innovations, and industry leadership. - Collaborate with cross-functional teams (PR, marketing, product) to support product launches and other key initiatives through coordinated social media activities. - Monitor real-time trends and leverage them to create reactive content that drives conversations around the brand. 4. Community Management: - Build and engage with online communities, responding to inquiries and comments in a timely and professional manner. - Foster relationships with influencers, tech bloggers, and key opinion leaders to amplify brand presence and credibility. - Monitor user-generated content and brand mentions to nurture a positive brand image. 5. Social Listening & Analytics: - Use social listening tools to track brand sentiment, emerging trends, and competitor activities. - Analyze and report on social media performance, using metrics such as engagement rates, reach, and ROI to inform strategy adjustments. - Identify key insights from social media data to improve content strategy and audience targeting. 7. Collaboration & Stakeholder Management: - Work closely with PR, product, and marketing teams to ensure consistent messaging and integration across all digital touchpoints. - Collaborate with global teams to localize content and campaigns for the Indian market, ensuring relevance and cultural sensitivity. 8. Platform Innovation & Experimentation: - Stay updated with social media platform updates, algorithm changes, and new features to optimize content distribution and engagement. - Experiment with new formats and emerging platforms to keep Qualcomm and Snapdragon at the forefront of digital innovation. Qualifications & Skills: - Bachelor"™s degree in Marketing, Communications, Digital Media, or related field. - 7+ years of experience in social media management, with a strong focus on technology brands. - Proven experience in driving successful social media campaigns and growing online communities. - In-depth knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.), analytics tools, and best practices. - Excellent content creation skills, with a focus on creativity and storytelling. - Strong analytical mindset, with the ability to interpret data and turn insights into actionable strategies. - Exceptional written and verbal communication skills. - Experience in managing influencer relationships and partnerships. - A passion for technology, with a good understanding of trends in 5G, AI, IoT, and mobile computing. Preferred Experience: - Experience in the semiconductor, mobile technology, or telecommunications sectors. - Familiarity with paid social media strategies and tools (Facebook Ads, LinkedIn Ads, etc.). - Previous experience working in a multinational organization is a plus. Minimum Qualifications: Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. *Completed advanced degrees in a relevant field may be substituted for up to two years (Master"™s = one year, Doctorate = two years) of work experience.
