Social Media Manager

Position

Location

Reports to

Department

About Moonbet

next-generation, crypto-first entertainment platform

Rainbet’s creator-driven hype + Stake’s global brand power

We innovate with:

• Original, custom-built casino games
• A prediction market for degens, sports fans, and crypto traders
• Crypto-first payment rails with lightning-fast deposits & withdrawals
• A strong community-led approach (copy-trading, leaderboards, creator collabs)

script, manage, and drive the voice of Moonbet

Key Responsibilities

• Strategy & Planning

• Own Moonbet’s social media playbook across Instagram, X, TikTok, YouTube Shorts, Threads, and Telegram.
• Craft bold campaign ideas and hooks that match the high-energy degen culture.
• Maintain a content calendar aligned with product launches, jackpots, and community activations.

• Content Scripting & Execution

• Write

  killer scripts

  for reels, shorts, and creator briefs (hooks, transitions, CTAs).
• Collaborate with editors & designers to produce content that feels viral, not corporate.
• Review edits, enforce high standards, and ensure outputs are aligned with the Moonbet voice.

• Influencer & Creator Management

• Build a

  micro-creator army

  : onboard, brief, and manage influencers globally.
• Supply them with scripts, overlays, and unique codes to maximize conversions.
• Ensure deliverables are timely, high-quality, and performance-tracked.

• Community & Brand Engagement

• Engage actively with comments, DMs, Telegram chats — make Moonbet feel alive.
• Run interactive activations: prediction polls, jackpot teasers, contests.
• Monitor sentiment and act fast on community signals.

• Analytics & Optimization

• Track KPIs: reach, engagement, virality, conversions, CPA.
• Run A/B tests on scripts, creatives, and formats.
• Optimize campaigns weekly based on hard data.

• Cross-Team Collaboration

• Work with Growth & Affiliate teams to align creator campaigns with referral systems.
• Sync with Product for timely launch promotions.
• Manage workflows with editors, video teams, and freelancers.

Skills & Qualifications

• 2–5 years managing brand social accounts (gaming, crypto, fintech, entertainment ideal).

• Proven scripting ability

  — writing viral hooks, captions, and briefs.
• Experience working

  directly with video editors, motion designers, and creators

  .
• Deep understanding of

  Reels/Shorts/TikTok culture

  .
• Analytical mindset + creative flair.
• Negotiation skills for creators & agencies.
• Comfort with regulated industries (18+, disclaimers, compliance).

KPIs

• Social virality (shares, saves, comments)
• Growth of followers & communities (Insta, X, Telegram)
• ROI of creator collaborations
• Conversions/signups tracked via codes & UTMs
• Speed of script content publish cycles