Social Media Manager - UK Shift - Hybrid

Ziff Davis CNET Group, home to CNET, PCMag, Lifehacker, ZDNET, and Mashable, is looking to expand its social commerce content operations in India. We are currently seeking a dedicated Social Commerce Producer to oversee the daily deal content across various social platforms. As a Social Commerce Producer, your primary focus will be on social-first publishing, platform-specific strategies, and enhancing the visibility of Ziff Davis CNET Group Deals on platforms like Twitter, Facebook, and more. You will be instrumental in shaping the audience experience of our top shopping content across different platforms, transforming high-value deals into engaging community-driven moments. To facilitate real-time publishing and cross-functional collaboration, this role entails working closely with U.S. East Coast-based teams, requiring some flexibility in terms of synchronization hours and shared planning. It is essential to note that this role mandates the creation of original, human-generated content at all times. The use of any form of generative artificial intelligence tools for content creation is strictly prohibited as per company policy and any violations will lead to immediate termination of employment. **What You'll Do:** **Social Commerce Execution** - Publish daily shopping and deals content across various platforms for CNET Deals, PCMag Deals, and Mashable Deals. - Develop a consistent publishing calendar aligned with commerce editorial priorities and seasonal shopping cycles. - Craft platform-specific post copies and headlines to captivate audiences and drive engagement. - Transform deals content into compelling social formats such as static posts, threads, carousels, and Stories. - Organize polls and community activations to encourage positive engagement. - Cultivate a unique social voice for each brand while emphasizing a clear commerce focus. **Platform Growth & Community Impact** - Contribute to enhancing engagement rates, impressions, referrals, and follower counts on strategic platforms. - Utilize platform analytics to refine publishing strategies and test for optimal performance. - Monitor social shopping trends and identify opportunities for innovative content strategies. - Support longtail strategies and audience development through strategic posting and real-time engagement. **Cross-Team Collaboration & Support** - Collaborate closely with the CNET commerce editorial team and audience strategists to elevate the performance of top deals. - Engage with global teams across different time zones to coordinate editorial, social, and commerce activities. - Curate and present deals content for potential syndication on platforms like Apple News and Flipboard. - Coordinate lightly with other CNET Group departments for content planning and optimization. **Job Requirements:** - This is a remote position based in India. - Candidates must be comfortable collaborating across global time zones and coordinating with U.S.-based team members. **How We'll Determine Success:** - Growth in social follower base, engagement rate, and brand awareness. - Increased conversions from social content. - Strong brand presence for CNET, PCMag, and Mashable Deals across various platforms. - Development of repeatable playbooks and successful social commerce strategies. **Qualifications Required:** - 3-5+ years of experience managing professional social accounts, particularly in commerce, editorial, or media. - Proficiency in translating shopping content into feed-native stories. - Strong copywriting skills with an ability to create engaging hooks, value propositions, and call-to-actions. - Familiarity with publishing tools, analytics platforms, and content management systems. - Knowledge of internet and platform culture, especially in the tech shopping and deal discovery space. **Nice to Haves:** - Background in affiliate marketing or commerce editorial. - Experience in social video and image content production or editing. - Knowledge of tailoring content for Instagram Shopping, Pinterest, or social commerce integrations. - Understanding of audience behavior across different regions, particularly in the U.S. and India. #LI-CNETGroup #LI-SWZD,