Job
Description
Roles and Responsibilities : • Develop and implement Execute Growth-Driven Social Media Strategies: o Design and implement social media strategies focused on rapid follower growth and increasing brand reach for EuroKids and Kangaroo Kids Pre-School Brands o Leverage trends, viral content strategies, and audience insights to boost shareability and follower acquisition • Create Growth Plans with SMART Goals o Establish a strategic roadmap to achieve growth targets, setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to guide each phase of development o Outline clear, actionable steps for short-term and long-term growth, mapping resources required and regularly assessing progress and adjusting as needed to ensure alignment with overall brand goals • Engaging Content Creation: o Craft compelling, shareable content (e.g., posts, videos, memes) that encourages non-followers to engage and follow our brand o Experiment with various content types and formats to identify what resonates most with our audience, focusing on video, interactive posts, and user-generated content • Community management: o Review ORM reports regularly & enhance response templates and improve engagement quality o Monitor online conversations and sentiment using tools like Meltwater, tracking positive/negative share of voice and identifying opportunities for proactive engagement o Actively jump in to manage crises or address negative comments, ensuring timely and professional responses to uphold brand reputation • Data-Driven Optimization o Track and analyze social media performance metrics, focusing on engagement rates, shares, comments, saves, and follower growth • Cross-Platform Strategy: o Develop cohesive cross-platform strategies that align with our brand’s message, adapting content to each platform’s strengths (Instagram, Facebook, LinkedIn, WorkPlace, WhatsApp) EXPERIENCE AND QUALIFICATION:- • Have 5-7 years of experience or more in social media management or content marketing roles with a solid track record in scaling follower growth for channels like Instagram and YouTube Growth • Strong understanding of viral content creation and audience insight analysis. Excellent communication and interpersonal skills • Strong storytelling ability with a talent for crafting engaging, shareable content that captures attention and resonates with the audience • Expertise in writing viral hooks and video scripts that build thought leadership, inspire engagement and drive shares across platforms • Proficiency in creating social media video content, including B-rolls and short-form videos, to communicate key messages effectively and maintain viewer interest • Data-driven mindset with experience in testing and optimising content for performance. • Proficiency in social media management tools (e.g., Hootsuite, Buffer). • Have 5-7 years of experience or more in social media management or content marketing roles with a solid track record in scaling follower growth for channels like Instagram and YouTube Growth • Strong understanding of viral content creation and audience insight analysis. Excellent communication and interpersonal skills • Strong storytelling ability with a talent for crafting engaging, shareable content that captures attention and resonates with the audience • Expertise in writing viral hooks and video scripts that build thought leadership, inspire engagement and drive shares across platforms • Proficiency in creating social media video content, including B-rolls and short-form videos, to communicate key messages effectively and maintain viewer interest • Data-driven mindset with experience in testing and optimising content for performance. • Proficiency in social media management tools (e.g., Hootsuite, Buffer).
