Social Media Manager

2 - 5 years

3 - 7 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

1. Content Strategy & Planning
-Develop and execute a content calendar aligned with SHRYBObrand identity and marketing campaigns.
-Research and incorporate the latest beauty trends, skincare tips, and industry innovations.
-Collaborate with marketing, sales, and influencer teams to create strategic content.

2. Content Creation & Brand Storytelling
-Create high-quality visual and video content (reels, tutorials, product demos, before-and-after transformations).
-Write engaging product descriptions, blog posts, and social media captions that highlight SHRYBOunique offerings.
-Design aesthetically appealing content using tools like Canva, Adobe Suite, or CapCut.
-Develop educational skincare content to inform and engage customers.

3. Social Media & Community Engagement
-Manage and schedule posts across Instagram, Facebook, YouTube, and Pinterest.
-Interact with followers, respond to DMs/comments, and build a loyal beauty community.
-Track content performance metrics and optimize posts for engagement.
-Participate in trending challenges, hashtags, and beauty discussions to increase visibility.

4. Influencer & Brand Collaboration
-Identify and collaborate with beauty influencers, makeup artists, and skincare experts for brand promotions.
-Create compelling campaigns with user-generated content (UGC) and influencer testimonials.
-Plan and execute giveaways, contests, and interactive engagement campaigns.

5. Brand Growth & Innovation
-Experiment with new content formats (e.g., ASMR skincare videos, product unboxings, customer testimonials).
-Stay updated on beauty industry developments and digital marketing trends.
-Ensure brand consistency in tone, messaging, and visual aesthetics across all platforms.

Skills & Qualifications
-Experience in content creation, social media management, or digital marketing (preferably in beauty/skincare).
-Strong photography, videography, and video-editing skills.
-Proficiency in content creation tools (e.g., Canva, Photoshop, Premiere Pro, CapCut, InShot).
-Excellent writing skills with the ability to craft compelling beauty-related content.
-Knowledge of SEO, hashtags, social media algorithms, and influencer marketing.
-Passion for beauty, skincare, and wellness.

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