Social Media Manager

Job Description

Social Media Manager Responsibilities: Role & Responsibility Running company social media advertising campaigns. Formulating high-quality, novel written and visual content for each social media campaign. Building a social media presence by maintaining a solid online presence. Monitoring the company's brand on social media. Building brand awareness by engaging relevant influencers. Managing our online communities to ensure respectful and appropriate engagement. Responding to comments on each of our accounts. Overseeing customer service provided via social media. Analysing data to determine whether social media campaigns have achieved their objectives. Coaching employees company-wide on content creation best practices. Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications Preferred candidate profile Social media marketing experience. Experience developing social media strategies. Experience working with and developing a marketing plan. Ability to develop the right voice for each social media platform. Proven ability to build social media communities. Understanding of graphic design principles. Experience as a Brand Manager on social media. Ability to measure the success of campaigns. Proven work experience as a social media manager Hands-on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image, and video) Solid knowledge of SEO, keyword research, and Google Analytics Knowledge of online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills