Social Media Manager

*Job Summary:*

We're seeking a skilled Social Media Manager to develop and implement a comprehensive social media strategy, enhancing our online presence and engagement. You'll create engaging content, manage our social media calendar, and stay up-to-date with the latest trends and tools.

*Key Responsibilities:*

- Develop and execute social media strategy across multiple platforms

- Create and curate engaging content, including graphics, videos, and blog posts

- Manage social media calendar, ensuring consistent posting and optimal engagement

- Monitor and respond to comments, messages, and reviews in a timely manner

- Analyze and report on social media metrics, providing insights for improvement

- Stay updated with the latest social media trends, tools, and best practices

- Collaborate with cross-functional teams to ensure brand consistency

- Manage influencer partnerships and collaborations

- Develop and implement social media advertising campaigns

*Trending Tools:*

- Hootsuite, Buffer, or Sprout Social for social media management

- Canva, Adobe Creative Cloud, or other graphic design tools

- Video creation tools like InVideo, Adobe Premiere, or Final Cut Pro

- Social listening tools like Hootsuite Insights, Sprout Social, or Brandwatch

- Analytics tools like Google Analytics, Facebook Insights, or Twitter Analytics

*Managing Editorial Calendar:*

- Use tools like Trello, Ascendo, or CoSchedule to plan and schedule content

- Develop a content strategy aligning with business objectives and audience interests

- Ensure consistent posting and optimal engagement across platforms

*Professional Management:*

- Stay updated with industry trends and best practices

- Network with professionals and thought leaders in the industry

- Participate in online communities and discussions

- Pursue certifications or training programs to enhance skills

*Requirements and Skills:*

- 1-2 years of experience in social media management

- Proven track record of success in social media marketing

- Excellent communication and writing skills

- Strong understanding of social media platforms and algorithms

- Ability to analyze metrics and adjust strategies accordingly

- Proficient in graphic design and video creation tools

*Preferred Qualifications:*

- Certification in social media marketing or digital marketing

- Experience with social media advertising and influencer marketing

- Strong knowledge of SEO principles and content optimization