Social Media Manager

Job Title: Social Media Manager

• Build channel-wise social strategy (LinkedIn, Instagram, X, YouTube/Shorts, Facebook, Threads; plus WhatsApp/Telegram community) with a 90-day content roadmap.
• Define content pillars: product education, customer stories, use cases, industry trends, events, feature launches, UGC.

Content Creation

• Write concise, high-impact copy (posts, carousels, captions, hooks, CTAs).
• Design on-brand graphics, carousels, infographics, and ad variations (Figma/Canva).
• Produce and edit vertical videos/Reels/Shorts (CapCut/Premiere/Descript), motion snippets, and simple animations.

Publishing & Community

• Maintain a disciplined posting cadence; schedule via a social tool.
• Engage actively: comments, DMs, reposts, partner tags, relevant communities/hashtags.
• Collaborate with Product, Marketing, and Customer Success for story sourcing.

Analytics & Growth

• Track reach, engagement, saves/shares, follower growth, profile visits, link clicks, watch time, and traffic to key pages.
• Run experiments (hooks, formats, thumbnails, posting times) and report insights weekly; double down on winners.

Brand & Governance

• Uphold visual and tone consistency; maintain asset libraries and templates.
• Monitor social listening, competitor benchmarks, and industry trends.

You have should have:

• 2-6 years relevant experience with portfolio/links to brand handles you have managed.
• Strong writing samples + before/after metrics or case studies.
• Proven ownership of brand social handles with measurable organic growth.
• Strong copywriting and storytelling for B2B audiences.
• Graphic design skills (Figma/Canva): layout, hierarchy, typography.
• Video editing proficiency for short-form content (Reels/Shorts): cuts, subtitles, transitions, basic motion.
• Platform-native know-how: LinkedIn for B2B, Instagram for visual storytelling, YouTube for long/short form, X for POVs and real-time.
• Comfort with analytics and experimentation; working knowledge of UTMs.

Tools you may use (or similar):

• Work & learn with the founding team.
• Competitive salary, health insurance.
• Flexible work culture (30 day Work From Anywhere, in a calendar year).