Social Media Manager

Job

Objective

• Build monthly/quarterly plans tied to Sales, HR, Leadership & Delivery goals across all 4 platforms
• Define platform-specific playbooks, themes, and posting cadence
• Competitor & category benchmarking for whitespace

B. Content Creation & Orchestration

• Write and/or orchestrate content: posts, carousels, reels, announcements, culture stories, and leadership narratives.
• Work with the design teams and agencies to execute visual assets.
• Maintain a strong storytelling structure and consistent brand voice.

C. Execution & Community Management

• Own publishing, scheduling, channel hygiene, and daily engagement.
• Respond to comments, track conversations, and maintain interaction quality.
• Proactively engage with partners, industry leaders and prospects.

D. Performance & Analytics

• Track analytics weekly and monthly; generate insights and translate them into action.
• Run experiments on formats, hooks, timing, hashtags, and storytelling patterns.
• Build monthly dashboards for the Leadership.

E. Cross-Functional Collaboration

• Sales: content for demand gen, case snippets, announcements.
• HR: culture stories, employer branding, hiring visibility.
• Delivery: extract client wins, operations stories, performance outcomes.

Expected Outputs

• Monthly

  Social

  Calendar

  (leadership + sales + HR + culture)

• 20-25

  pieces/month

  across LI + IG + YT + X
• LinkedIn: 10-12 posts/carousels
• Instagram: 8-10 posts + reels
• YouTube: 2 long-form (8-15 min) OR 4-6 Shorts per month

• Twitter (X): 30-50 tweets/threads (daily presence)
• Monthly Engagement & Growth Report
• Quarterly Brand & Community Growth Playbook

• Content

  repository

  with reusable assets

First 90 Days - Success Looks Like

• Establish 4-week repeatable posting cadence for all 4 platforms.
• Publish:

  1

  leadership

  narrative,

  1

  case/capability

  snippet,

  1

  culture

  story

  per month.
• Build a cross-functional content pipeline with Sales + HR + Delivery.
• Baseline analytics & publish

  3

  growth

  experiments

  for Q2.
• Deliver the first version of the

  Brand

  Voice

  &

  Visual

  Content

  Guidelines

  .

Skills & Experience

• 4-6 yrs running LinkedIn + Instagram + YouTube + Twitter for B2B/ITeS
• Brand Strong copywriting & storytelling skills.
• Ability to conceptualize & guide visual creativities (Canva/Design teams).
• Deep understanding of organic growth levers.
• Comfort working with leadership and multiple stakeholders.

Good-to-Have

• Exposure to paid campaigns (optional).
• Strong sense of design aesthetics.
• Prior experience in employer branding or founder-led branding.

KPIs (Hard Metrics)

• Quality follower/subscriber growth (all platforms)
• Avg. engagement rate + views per post/video
• Posting cadence adherence (especially daily Twitter & weekly YouTube)
• Website traffic + lead form fills from social
• YouTube watch time & subscriber velocity
• Contribution to Sales/HR pipeline moments

Soft KPIs (Behavioural)

• Quality + consistency of cross-functional collaboration
• Ability to mine stories proactively
• Zero last-minute delivery issues
• Clarity, responsiveness, and ownership

Ways of Working

• High ownership, low supervision
• Clarity before speed; speed after clarity
• Data-backed decisions; experiments over assumptions
• Respectful collaboration with Sales, HR, Delivery
• Maintains calm, quality, and follow-through even under volume pressure

Not a Fit If

• You only want to "post content," not drive outcomes
• You cannot write independently
• You need continuous supervision
• You avoid leadership-facing assignments
• You are uncomfortable with ambiguity and frequent iteration