Social Media Manager

3 - 5 years

4 - 6 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Social Media Manager

Location:

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About the Role:

Social Media Manager

followers, engagement, and organic reach

strategy, planning, execution, and measurable results

What You’ll Be Doing:

  • Lead the

    social media content team

    , coordinating with content writers and motion graphic designers to produce high-quality posts, reels, videos, and posters.
  • Plan, strategize, and execute

    end-to-end social media campaigns focused on

    organic growth

    across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
  • Develop

    content calendars

    , posting schedules, and campaign plans aligned with brand goals and audience behavior.
  • Optimize content for engagement: hooks, captions, hashtags, thumbnails, and formats suitable for each platform.
  • Monitor social media analytics to

    track KPIs

    like followers, views, engagement rates, and reach, and implement strategies to improve them.
  • Stay updated on social media trends, platform updates, and best practices to ensure the brand stays ahead of the curve.
  • Collaborate with marketing and sales teams to

    align social campaigns with business objectives

    .
  • Test, iterate, and refine strategies to consistently

    increase organic visibility and audience interaction

    .

What You Bring to the Table:

  • Minimum

    3–5 years experience

    in social media management, preferably for E-commerce or digital brands.
  • Proven track record of

    organic growth on social platforms

    — increasing followers, views, and engagement.
  • Strong understanding of

    content strategy, social media KPIs, and analytics tools

    .
  • Ability to manage teams and coordinate

    content creation, motion graphics, and copywriting

    .
  • Knowledge of

    social media trends, platform algorithms, and engagement strategies

    .
  • Excellent communication, leadership, and project management skills.
  • Data-driven mindset with a creative approach to storytelling and audience engagement.

You’ll Thrive Here If You:

  • Think strategically and execute tactically.
  • Can turn creative content into measurable growth.
  • Are obsessed with

    organic growth, audience engagement, and social storytelling

    .
  • Enjoy leading teams, mentoring creators, and aligning them toward common goals.
  • Test, analyze, and optimize campaigns to consistently outperform benchmarks.

Perks of Working at Backdropsource:

  • Creative Freedom:

    Shape the brand’s social presence end-to-end.
  • Fast-Paced Environment:

    Quick decision-making, quick results.
  • Collaborative Culture:

    Work closely with designers, writers, and marketing teams.
  • Direct Impact:

    See your strategies reflected in real growth metrics, not vanity stats.

Key KPAs:

  • Increase organic followers, views, engagement, and reach across all platforms.
  • Timely execution of content calendars and campaigns.
  • Quality and consistency of creative output from the content and design teams.
  • Data-driven optimization to maximize social media ROI.

Apply Now:

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