Backdrop Source

Social Media Manager Location: Coimbatore (Ram Nagar) Mode: On-site | 5 Days Working | Immediate Joiner Only CTC: 4 LPA up to 6 LPA (Fixed) About the Role: Backdropsource.in a leading E-commerce brand for creative display solutions, is seeking a Social Media Manager to drive organic growth across all social platforms . Youll be the captain of our social media ship — managing content writers, coordinating with motion graphic designers, and ensuring every post, reel, and video resonates with audiences while increasing followers, engagement, and organic reach . This role goes beyond posting — it’s about strategy, planning, execution, and measurable results . What You’ll Be Doing: Lead the social media content team , coordinating with content writers and motion graphic designers to produce high-quality posts, reels, videos, and posters. Plan, strategize, and execute end-to-end social media campaigns focused on organic growth across Facebook, Instagram, LinkedIn, YouTube, and other platforms. Develop content calendars , posting schedules, and campaign plans aligned with brand goals and audience behavior. Optimize content for engagement: hooks, captions, hashtags, thumbnails, and formats suitable for each platform. Monitor social media analytics to track KPIs like followers, views, engagement rates, and reach, and implement strategies to improve them. Stay updated on social media trends, platform updates, and best practices to ensure the brand stays ahead of the curve. Collaborate with marketing and sales teams to align social campaigns with business objectives . Test, iterate, and refine strategies to consistently increase organic visibility and audience interaction . What You Bring to the Table: Minimum 3–5 years experience in social media management, preferably for E-commerce or digital brands. Proven track record of organic growth on social platforms — increasing followers, views, and engagement. Strong understanding of content strategy, social media KPIs, and analytics tools . Ability to manage teams and coordinate content creation, motion graphics, and copywriting . Knowledge of social media trends, platform algorithms, and engagement strategies . Excellent communication, leadership, and project management skills. Data-driven mindset with a creative approach to storytelling and audience engagement. You’ll Thrive Here If You: Think strategically and execute tactically. Can turn creative content into measurable growth. Are obsessed with organic growth, audience engagement, and social storytelling . Enjoy leading teams, mentoring creators, and aligning them toward common goals. Test, analyze, and optimize campaigns to consistently outperform benchmarks. Perks of Working at Backdropsource: Creative Freedom: Shape the brand’s social presence end-to-end. Fast-Paced Environment: Quick decision-making, quick results. Collaborative Culture: Work closely with designers, writers, and marketing teams. Direct Impact: See your strategies reflected in real growth metrics, not vanity stats. Key KPAs: Increase organic followers, views, engagement, and reach across all platforms. Timely execution of content calendars and campaigns. Quality and consistency of creative output from the content and design teams. Data-driven optimization to maximize social media ROI. Apply Now: Send your CV along with CCTC/LCTC, ECTC & notice period to leo@backdropsource.com or leela@carotechs.in with a brief note on your most successful organic social media growth achievement .