Social Media Executive

Responsibilities:

• Public Relations & Media Outreach

• Plan, develop, and execute proactive media strategies to secure positive coverage in print, broadcast, and digital news platforms.
• Draft compelling press releases, feature stories, event briefs, and op-ed articles tailored to various media formats.
• Cultivate and maintain a strong network of journalists, editors, and media agencies.
• Organize media interactions, interviews, and press events; manage media kits and talking points.
• Monitor press coverage, generate media reports, and analyze PR outcomes.

• Influencer Marketing

• Identify and onboard a mix of macro, micro, and community influencers aligned with the organizations mission.
• Develop end-to-end influencer campaigns, from briefing and creative ideation to execution and analytics.
• Negotiate deliverables and timelines while ensuring brand and message alignment.
• Track influencer performance metrics including reach, engagement, conversions, and earned media value.

• Owned Media & Content Management

• Manage content strategy for owned platforms: organizational website, blog, newsletter, and social media handles.
• Collaborate with design and content teams to develop thought leadership, campaign content, impact stories, and donor visibility assets.
• Ensure all owned media reflects brand tone, SEO best practices, and strategic goals.

• Social Media Marketing & Paid Campaigns

• Assist in planning and executing paid and organic campaigns across Meta (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.
• Optimize content for engagement, impressions, lead generation, and brand recall.
• Monitor and report on key social metrics: CTR, CPL, CPC, engagement rates, follower growth, etc.
• Support campaign calendar development and thematic alignment with field initiatives and national/international observances.

• Community Engagement & Digital Storytelling

• Build community trust by amplifying authentic stories of transformation from field teams, volunteers, alumni, and beneficiaries.
• Drive interaction and visibility through real-time engagement, comments, replies, and user-generated content.
• Align messaging with audience segments: rural youth, urban donors, CSR partners, government officials, and media.

Required skills:

• Excellent written and verbal communication skills in English (knowledge of Hindi or regional languages is a plus).
• Strong media network across traditional and digital outlets.
• Proficiency in tools such as Meta Ads Manager, Google Analytics, Canva,Mailchimp, WordPress, Hootsuite/Buffer, etc.
• Ability to multi-task across campaigns, audiences, and content formats with attention to detail and deadlines.

Required Qualification: - Any Graduation