Social Media Executive

1. Social

   Media

   Strategy

   :
• Develop, implement, and manage the social media strategy across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to align with business goals.
• Monitor and analyze social media trends and competitor activities to inform strategy and content creation.

2. Content

   Creation

   :
• Create compelling and visually appealing content (graphics, videos, and written posts) that aligns with the brands voice and marketing objectives.
• Collaborate with the marketing team to develop content calendars and ensure timely posting of content.

3. Community

   Management

   :
• Engage with followers and customers on social media platforms, responding to comments, messages, and inquiries in a timely and professional manner.
• Foster a positive online community by encouraging user-generated content and facilitating discussions.

4. Campaign

   Development

   :
• Plan and execute social media campaigns to promote products, services, and brand initiatives, ensuring alignment with overall marketing strategies.
• Track and analyze campaign performance, adjusting strategies based on insights and feedback.

5. Analytics

   and

   Reporting

   :
• Monitor social media metrics and analytics to assess the effectiveness of campaigns and overall engagement.
• Prepare regular reports on social media performance, providing insights and recommendations for improvement.

6. Collaboration

   :
• Work closely with the marketing and creative teams to ensure consistency in messaging and branding across all platforms.
• Coordinate with external agencies or freelancers for specialized content creation or campaign execution as needed.

7. Trend

   Monitoring

   :
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure the brand remains competitive and relevant.
• Research and analyze competitors’ social media strategies to identify opportunities for growth and differentiation.

  Role & responsibilities

Preferred candidate profile