Social Media Executive

Position Overview:

We are seeking a dynamic and creative Social Media Executive to join our team at Future Varsity Education Group. The Social Media Executive will play a crucial role in managing our brand's online presence across various social media platforms. The ideal candidate will have a passion for social media, strong communication skills, and the ability to develop engaging content that resonates with our target audience.

• Key Responsibilities:
• Create and schedule daily social media posts across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, to maintain a consistent brand presence and engage our audience.
• Ensure basic hygiene across all brand channels by adhering to brand guidelines, including maintaining consistent branding elements, tone of voice, and messaging.
• Repurpose existing content to maximize reach and engagement, utilizing strategies such as content remixing, repackaging, and repurposing for different platforms and formats.
• Monitor social media channels for comments, messages, and mentions, and respond promptly and appropriately to inquiries, feedback, and complaints.
• Collaborate with the design and marketing teams to ideate and conceptualize social media strategies, campaigns, and content calendars that align with brand objectives and industry standards.
• Engage with different brand verticals within the organization to gather ideas and insights for social media content and campaigns, ensuring alignment with overall brand messaging and goals.
• Stay updated on social media trends, best practices, and platform algorithms to optimize content performance and drive real-time reach and engagement.
• Analyze social media metrics and performance data to track key performance indicators (KPIs), identify trends, and make data-driven recommendations for continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience in social media management, with a strong portfolio showcasing previous work in social media content creation and community management.
• Excellent written and verbal communication skills, with the ability to craft engaging content and interact effectively with online audiences.
• Proficiency in social media management tools and platforms, such as Hootsuite, Buffer, Sprout Social, or similar.
• Creative thinking and problem-solving skills, with a keen eye for detail and aesthetics.
• Ability to multitask and prioritize tasks in a fast-paced environment, while maintaining a high level of accuracy and attention to detail.
• Strong collaborative skills and the ability to work effectively within cross-functional teams.

Having Work experience of minimum 2 + years in the field

• Passion for education and a commitment to promoting the mission and values of Future Varsity Education Group.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Work Location: In person