Social Media Executive

1 - 4 years

3 - 6 Lacs

Posted:3 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


You will be responsible for executing the company s social media strategy which includes creating original text, image and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social Media Executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and engagement.

Responsibilities:

- Create, curate and manage publishing of relevant, original, high-quality content (for social media channels and ads).
- Execute a regular publishing schedule and promote content through social advertising. - Use the right tools to create and publish the content assets. - Executing engagement strategy - Must listen, respond, ask questions and engage your audience - Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. - Suggest and implement new ideas to develop brand awareness

Qualifications and experience:

- Have a basic understanding of digital marketing. Marketing degree is welcomed but not required with relevant work experience..
- Proven working experience in social media marketing - Displays in-depth knowledge and understanding of major social media platforms, their respective participants (Facebook, Twitter, LinkedIn, YouTube, etc.) and how each platform can be deployed in different scenarios. - Good technical understanding and ability to pick up new tools quickly. -Has excellent social media writing and conversation skills

Skill:

Creative, Proficient in Writing, Advanced knowledge about social media platforms, Analytical skills, data-driven approach

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