Social Media Executive

Social Media Executive

Key Responsibilities:

• Manage and handle social media platforms including

  Meta (Facebook & Instagram), LinkedIn, YouTube, Twitter (X)

  and others.
• Create, manage, and optimize

  social media campaigns

  to achieve marketing objectives.
• Stay updated with

  new trends, tools, and updates

  in the social media ecosystem.
• Plan and create engaging

  content

  , including posts, reels, shorts, stories, and long-form content.
• Design visually appealing creatives using

  Canva

  or similar design tools.
• Conduct

  social media analysis

  and track performance metrics (reach, engagement, followers, leads, conversions).
• Handle

  client communication

  , coordinate with clients for requirements, approvals, updates, and business discussions.
• Make

  outbound calls to new clients

  to generate business opportunities and explain service offerings.
• Monitor competitors social media activities and share insights for improvement.
  
• Assist in

  brand strategy development

  and maintain consistent brand voice across platforms.
• Write compelling

  captions, hashtags, and content copies

  aligned with brand messaging.
• Manage

  social media calendars

  , scheduling, and timely posting of content.
• Respond to comments, queries, and messages across platforms to maintain engagement.
  
• Collaborate with the design, marketing, and video teams to deliver high-quality social output.
  
• Identify potential trends and opportunities to increase brand visibility.
  

Required Skills:

• Strong understanding of major social media platforms.
  
• Basic graphic design skills (Canva mandatory).
  
• Good communication and client-handling abilities.
  
• Understanding of social media ads and campaign structures.
  
• Creativity, attention to detail, and ability to meet deadlines.
  
• Ability to multitask and work in a fast-paced environment.