Social Media Executive

Office Address:

Working Hours:

Website:

Job Overview

Social Media Coordinator

multi-brand social media management

Key Responsibilities

1. Strategy Development & Execution

• Create and implement brand-specific social media strategies aligned with overall business goals.
• Ensure consistency in tone, voice, and identity across platforms.
• Integrate social media initiatives with larger marketing campaigns.
  

2. Content Creation & Curation

• Plan, create, and schedule engaging content (posts, reels, stories, blogs, videos).
• Develop platform-specific content for each brand (e.g., real estate buyers, organic consumers, fitness enthusiasts).
• Collaborate with designers to create visually compelling assets.
  

3. Campaign Management & Coordination

• Lead influencer tie-ups, paid promotions, and seasonal campaign execution.
• Coordinate with internal marketing teams (writers, designers, ad specialists) for smooth campaign delivery.
• Manage timely promotion of events, launches, and announcements.
  

4. Audience Growth & Engagement

• Engage actively with followersrespond to comments, messages, and mentions.
• Build brand communities tailored to target groups (buyers, farmers, health-conscious audiences).
• Partner with influencers and industry leaders for reach expansion.
  

5. Analytics & Optimization

• Track performance via Google Analytics, Meta Business Suite, Sprout Social, etc.
• Prepare reports with insights, ROI, and actionable recommendations.
• Optimize campaigns based on analytics-driven insights.
  

6. Online Reputation & Crisis Management

• Monitor brand reputation across platforms.
• Address customer concerns promptly, collaborating with customer care when required.
  

7. Team Collaboration

• Work closely with a 10-member marketing team for seamless workflows.
• Provide guidance to junior social media team members.
  

8. Trend Monitoring & Innovation

• Stay updated with algorithms, formats, and emerging platforms.
• Experiment with new ideas to keep brands ahead in the digital space.
  

9. On-Camera & Travel

• Confident in appearing on-camera for reels, stories, or explainers (preferred).
• Open to occasional travel for events, shoots, or campaigns.

10. Marketing Automation -

• Marketing Automation

  to plan, execute, optimize, and analyze targeted

  Email and WhatsApp marketing campaigns

  .
• The ideal candidate will have strong expertise in

  audience segmentation, automation workflows, personalization, and performance analysis

  , with the goal of driving

  customer engagement, retention, and conversions

  .

Requirements

• Bachelors degree in Marketing, Communications, or related field.
• 14 years experience managing multiple brand accounts (real estate, organic food, or lifestyle sectors preferred).
• Interest in

  fitness and wellness

  .
• Proficiency in

  Canva, Adobe Creative Suite, scheduling tools, Google Analytics

  .
• Strong analytical, written, and verbal communication skills.
• Ability to manage multiple priorities and deadlines.
• Creativity, design sense, and strong interpersonal skills.

Additional Skills (Preferred)

• Experience with influencer collaborations.
• Awareness of Mumbai and Indian cultural nuances.
• On-camera presenting skills.