Social Media Executive

Job Description

Job summary * Develop and execute comprehensive content strategies to drive engagement and enhance brand awareness across social media platforms and websites. * Manage Ralecon's social media accounts and websites to establish a strong digital presence, ensuring consistency in messaging and branding. * Create engaging content and visuals for social media posts, website updates, blogs, and other digital platforms. * Monitor and analyse performance metrics to track the effectiveness of content strategies, social media campaigns, and website traffic. * Engage with users and respond to inquiries, comments, and messages across social media platforms, fostering meaningful interactions and building brand loyalty. * Oversee Ralecon's marketing strategy and leverage social media channels to drive revenue and customer engagement, aligning content efforts with overall business objectives. * Manage the brand's online reputation and monitor customer sentiment across social channels, proactively addressing any issues or concerns. * Collaborate with internal teams, including marketing, sales, and customer service, to ensure alignment of messaging and strategy across all digital platforms, contributing to a cohesive brand identity and customer experience. * Ad hoc Tasks: Willingly undertake any other tasks as assigned by the Head of Digital Operations (HODO) or Senior Management to support overall team objectives. You are the right fit, if you have * A Bachelor's degree in marketing, communications, or a related field. * Proven experience managing social media accounts and websites for organisations. * Strong understanding of social media platforms (including YouTube, LinedIn, FB, Insta and X) and website management tools. * Excellent written and verbal communication skills. Analytical mindset with the ability to interpret data and optimise social media performance. Creative thinking and ability to generate engaging content. * Proactive attitude and ability to work independently as well as part of a team.