Social Media / Digital Marketing Executive

Key Responsibilities:

• Manage and grow the company’s presence on platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Create and schedule posts (images, videos, infographics) that highlight company products, manufacturing capabilities, case studies, and industry news.
• Plan and execute paid ad campaigns on Google Ads, LinkedIn Ads, and other relevant platforms.
• Work with design and technical teams to develop marketing materials like brochures, product videos, and presentations.
• Write engaging copy for social media, blogs, newsletters, and website updates.
• Optimize content for SEO and improve search rankings for targeted industrial keywords.
• Monitor and report on the performance of all digital campaigns (CTR, reach, engagement, conversions).
• Maintain and update the company’s website (WordPress or other CMS) with latest products, news, and client testimonials.
• Use tools like Google Analytics, Search Console, and SEMrush for performance tracking and insights.
• Support lead generation efforts through landing pages, email marketing campaigns, and contact forms.
• Collaborate with sales and technical teams to align messaging with business goals.

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• 3+years of experience in digital marketing or social media management.
• Strong knowledge of B2B marketing, preferably in industrial or manufacturing sectors.
• Proficiency with digital tools such as:
• Meta Business Suite, LinkedIn Campaign Manager
• Google Ads & Analytics
• SEO/SEM tools (Ahrefs, SEMrush, Moz)
• Canva, Photoshop, or other design tools
• Excellent written and verbal communication skills.
• Basic understanding of industrial equipment or willingness to learn technical concepts.

Preferred Qualifications:

• Experience in marketing products like FRP tanks, scrubbers, blowers, or chemical handling equipment.
• Familiarity with automation tools like HubSpot or Zoho CRM.
• Video editing or motion graphics skills is a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person