Job Title: Social Media & Content Marketing SpecialistLocation: In-house, Mohali.Job Type: Full-timeJob Overview: We are seeking a Social Media & Content Marketing Specialist who will be responsible for developing and executing our brand's digital presence while driving qualified leads through multiple digital channels. This role blends creativity with performance marketingideal for someone experienced in brand building, social media engagement, lead generation, and content creation. The right candidate should be strategic, analytical, and results-oriented.Key Responsibilities:
- Brand Development: Develop cohesive brand guidelines including logo usage, color palette, typography, and tone of voice. Assist in crafting the company's vision, mission, and unique value proposition.
- Social Media Management: Set up, optimize, and manage company profiles on LinkedIn, Instagram, Facebook, Twitter, and other platforms. Plan and execute content calendars, schedule posts, and monitor performance metrics.
- Content Marketing: Research, write, and publish bi-weekly blog posts and monthly long-form articles. Ensure all content is SEO-optimized and aligns with brand messaging and industry trends.
- Lead Generation Campaigns: Plan and execute lead generation strategies across platforms such as Facebook Ads, Google Ads, LinkedIn Ads, and landing page funnels. Optimize campaigns to improve CTR, conversion rate, and ROI.
- Creative Asset Development: Design or oversee creation of promotional materials such as brochures, presentations, banners, and digital ads. Ensure visual content aligns with branding.
- Performance Tracking & Optimization: Analyze campaign and content performance using tools like Google Analytics, Meta Business Suite, and SEO dashboards. Prepare monthly reports with insights and optimization strategies.
Requirements
Education & Experience:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 2-4 years of experience in social media, content marketing, and digital advertising.
- Demonstrated success in running lead generation campaigns and achieving measurable results.
Skills:
- Strong knowledge of Facebook Ads, Google Ads, and LinkedIn Campaign Manager.
- Solid grasp of social media strategy, engagement trends, and content development.
- SEO knowledge and experience with keyword tools like SEMrush or UberSuggest.
- Design and visual content creation (Canva, Adobe Creative Suite).
- Analytical mindset and reporting skills.
Preferred:
- Experience working with B2B companies or startups.
- Ability to collaborate with design, sales, and development teams.
- Basic video editing or motion graphics experience.
- Copywriting skills tailored for performance marketing.
Working Hours
- 08:30 PM 05:30 AM (Mon-Fri), occasional weekend availability based on campaign needs.
- The candidate will be on probation for the initial three months, during which their performance will be gauged.
Skills: graphic design,content creation,community management,trend analysis,problem-solving,collaboration,analytics and reporting,audience engagement,project management,crisis management,social media management tools,brand messaging,brand awareness,social media advertising,seo,social media marketing,online reputation management,social media strategy,digital marketing,social media,management
