Job
Description
About the company Treebo Hospitality Ventures is Indias most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene. Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software. With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo, Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and affordability. Treebo is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner Mindset” and “Have the humility and hunger to learn and help learn”, amongst others. We strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you. About the Role We’re looking for a creative and witty Social Media Copywriter to craft engaging, brand-aligned content that resonates with our audience. In this role, you’ll be responsible for writing compelling copy for social media posts, stories, reels, and ads while developing content strategies for various campaigns across Instagram, Facebook, LinkedIn, and Twitter/X. You'll collaborate closely with designers to bring ideas to life, stay on top of social media trends, and experiment with different content formats to maximize engagement. If you have a knack for words, love keeping up with pop culture, and can craft everything from snappy one-liners to compelling storytelling posts, we’d love to have you on our team! Key Responsibilities: Write engaging, witty, and brand-aligned copy for social media posts, stories, reels, and ads. Develop creative content strategies for campaigns across Instagram, Facebook, LinkedIn, and Twitter/X. Work closely with designers to bring ideas to life visually and verbally . Keep up with social media trends, memes, and pop culture to make our content relevant and shareable. Experiment with different content formats – from short, snappy one-liners to longer storytelling posts. Engage with our audience by crafting fun responses to comments and DMs. Collaborate with the marketing team, influencers, and brand managers to ensure consistent messaging. What are we looking for: 1-3 years of experience in copywriting, content creation, or social media marketing. A way with words – sharp, witty, and adaptable to different brand voices. Ability to write across formats – captions, ad copies, carousel content, and long-form posts. Understanding of social media algorithms and trends to create high-engagement content. A portfolio showcasing strong social media copy (send us your best one-liners and storytelling posts!). Bonus points if you can think visually and collaborate with designers seamlessly. Why Join Us? Work on diverse brands with distinct personalities. Be part of a fast-growing, creative team where your designs make an impact. Stay discounts and perks across our hotel brands.
