Social Media Community Manager

About The Role

Social Media Community Manager

Social Media Community Manager

What will you be doing

• Undertaking a range of community initiatives designed to grow and retain the student community on Vedantu&aposs YouTube channels.
• Communicate to students via comments & email and resolve their queries
• Building a funnel to identify the problem faced by students, interacting with cross-team members, and providing feedback to the student&aposs comments on Instagram & YouTube.
• Planning community engagement post, subjective & objective polls, notes & PDF sharing
• Advanced management of social networks, creating posts and their measurement and analysis.
• Monitor and maintain the quality of posts on the telegram channels & YouTube community.
• Hands-on experience in growing the YouTube community, telegram channels/groups & Instagram channels.
• Brand and influencer engagement-related initiatives. Contribute and execute new ideas, and organize meetings with regional influencers to promote vernacular language channels.

Key Responsibilities

• Strategy & Planning

  Develop and implement comprehensive organic distribution strategies across digital and social media platforms (Instagram, YouTube, Facebook, LinkedIn, and emerging channels).

• Campaign Leadership

  Design and execute organic growth campaigns to maximize reach, engagement, and brand presence.

• Partnerships & Collaborations

• Plan, execute, and optimize organic collaborations with EdTech brands, complementary organizations, and parenting communities.
• Identify, onboard, and manage influencer partnerships (nano, micro, and macro) relevant to student and parent audiences.
• Negotiate and close barter deals with influencers and partners, ensuring alignment with brand objectives.

• Content Initiatives

  Coordinate collaborative content such as joint webinars, live sessions, and co-branded campaigns.

• Analytics & Optimization

  Monitor, analyze, and report on organic campaign performance, using insights to refine future strategies.

• Trend Monitoring

  Stay updated on social media algorithms, audience trends, and organic amplification best practices.

• Relationship Management

  Build and nurture relationships within the influencer and creator ecosystem, particularly in education, early learning, and parenting spaces.

• Cross-functional Collaboration

  Work closely with content, creative, and product teams to ensure organic initiatives support broader business and marketing goals.

Qualifications & Experience

• Bachelors/Masters degree in Marketing, Communications, or a related field.
• Proven experience 3 Years + in organic marketing, social media management, or influencer partnerships.
• Strong understanding of social media algorithms, organic content growth strategies, and community engagement.
• Excellent negotiation, communication, and relationship management skills.
• Data-driven mindset with proficiency in analytics tools.
• Prior experience in EdTech, education, or parenting-related domains is a plus.