Social Media Assistant

Role Overview: As a Social Media Specialist, your main responsibility will be to develop and implement a comprehensive social media strategy to enhance the company's online presence. Fluency in Malayalam is required for this role. You will be tasked with conducting competitive research, determining suitable platforms, crafting messaging, generating daily content, building connections with the community, moderating user-generated content, developing editorial calendars, analyzing social data, and collaborating with other departments to manage the company's reputation. Key Responsibilities: - Conduct competitive research to identify growth and engagement opportunities on social media platforms - Determine the most suitable platforms for the company and benchmark performance against industry standards - Craft compelling messaging and identify target audiences to drive engagement and action - Generate, edit, and publish daily content across various formats (text, images, video, HTML) - Build meaningful connections with community members and encourage active participation - Set up and optimize company pages on social media platforms to maximize visibility and reach - Moderate user-generated content in line with the company's moderation policy - Develop editorial calendars and syndication schedules for consistent content delivery - Analyze social data and metrics to gather insights and best practices for continuous improvement - Collaborate with other departments, such as customer relations and sales, to manage the company's reputation and coordinate strategic actions Qualifications Required: - Fluency in Malayalam - Proven experience in social media management or a related field - Strong written and verbal communication skills - Ability to work well in a team environment and collaborate with multiple departments - Proficiency in analyzing social data and metrics to drive strategic decisions (Note: The provided job description does not include any additional details about the company.),