SFMC Developer

SFMC Developer

Responsibilities:

• Utilize

  marketing automation

  tools to develop personalised email templates, campaigns, landing pages, and workflows.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Implement tracking parameters for

  campaign performance measurement and analysis

  .
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

Required Technical and Professional Expertise:

• Proficiency in utilizing

  AMPscript, HTML, CSS, and JavaScript

  for email and cloud page development.
• Emails - Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language
• Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript
• Experience implementing automated solutions utilizing Marketing Cloud

  Server-Side Java Script

  (SSJS)
• Master with SQL and robust understanding of Marketing Clouds contact data model
• Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
• Proficiency in marketing automation platforms (Salesforce Marketing Cloud).

Job terms:

• Flexibility to work remotely available
• Shift timings - Rotational (UK and US timings)

Interested candidates with relevant experience please share your resume to maruthanayagam.sairam@rrd.com