SFMC Admin & Development

As a Salesforce Marketing Cloud Administrator & Developer at our esteemed organization, you will play a crucial role in the day-to-day administration, configuration, and development within the Salesforce Marketing Cloud platform. Your responsibilities will include: - Managing Salesforce Marketing Cloud user accounts, roles, and permissions. - Maintaining and optimizing Marketing Cloud data structures such as Data Extensions, Lists, and Attribute Groups. - Monitoring system performance, troubleshooting issues, and ensuring platform integrity. - Managing data imports, exports, and integrations with internal and external systems. - Overseeing data compliance and security standards, including GDPR and CAN-SPAM regulations. - Providing training and support to marketing teams on Salesforce Marketing Cloud tools and processes. In terms of development, your tasks will involve: - Designing, developing, and deploying email marketing campaigns using Email Studio. - Building complex customer journeys using Journey Builder to drive personalized customer experiences. - Developing and optimizing AMPscript, SQL queries, and Server-Side JavaScript (SSJS) to automate processes and personalize content. - Creating and managing automation workflows via Automation Studio. - Integrating Marketing Cloud with CRM and third-party platforms using APIs. - Collaborating with marketing, analytics, and IT teams to analyze campaign effectiveness and improve engagement. Qualifications and skills required for this role include: - 4+ years of hands-on Salesforce Marketing Cloud experience. - Proven experience as a Salesforce Marketing Cloud Administrator and Developer. - Strong working knowledge of Marketing Cloud modules like Email Studio, Journey Builder, Automation Studio, Contact Builder, Audience Builder, Content Builder. - Proficiency in AMPscript, SQL, Server-Side JavaScript (SSJS), HTML, and CSS. - Experience with API integrations and Marketing Cloud Connect. - Understanding of data privacy laws and compliance standards. - Salesforce Marketing Cloud Certification. - Salesforce certifications: Platform Developer I (required) and Platform Developer II (preferred). Soft skills that will be beneficial in this role include excellent problem-solving and debugging skills, strong communication skills, self-motivation, attention to detail, and the ability to work both independently and collaboratively. About SMC Squared: At SMC Squared, we prioritize our people and strive to accelerate digital transformation for leading US and multinational companies. We create opportunities for professionals to grow and contribute while enabling organizations to scale intelligently. As part of Hexaware Technologies, a global leader in IT, BPO, and consulting, we deliver enhanced digital capabilities and automation platforms. Join us for a purpose-driven career where your work matters and can make a global impact. EEO Statement: SMC Squared is an equal opportunity employer that encourages applications from candidates of all backgrounds and experiences. If you are a creative individual passionate about design and keen on contributing to impactful projects, we welcome you to apply for this exciting opportunity.,