Service Marketing Executive (SME)

Job Title: Service Marketing Executive (SME)

Location: Karunagappally
Job Type: Full-time
Experience: 0-2 years

About the Role

We are looking for a proactive and customer-focused Service Marketing Executive who will be responsible for generating business for the workshop through service follow-ups, customer engagement, and lost customer activation.

Key Responsibilities :

1️. Service Marketing – Business Generation

• Call customers for due service, missed service, and periodic maintenance.
• Follow company standards while answering calls and sending service-related messages.
• Offer service appointments and maintain next-day appointment schedules.
• Handle customer queries; escalate concerns to CRM/Works Manager and ensure timely closure.
• Promote Value Added Services (VAS) through tele-calling.
• Work with CRM and Works Manager to plan campaigns to increase workshop revenue.

2️. Lost Customer Marketing

• Analyse lost customer cases and prepare action plans with CRM and GM–Service.
• Update incorrect contact details in DMS.
• Carry out customer reacquisition as per the defined plan.

Recruitment Profile Qualifications

• Graduate / Diploma/+2
• Customer-handling experience will be an added advantage

Industry Preference

• Automobile (2-wheeler preferred)
• KPO / Call Center
• Finance & Insurance
• Retail
• Real Estate & Construction

Experience

• 0-2 years

Required Skills

• Strong customer handling skills
• Ability to pitch services/products over calls
• Good follow-up discipline and process adherence
• Basic understanding of service operations (automobile preferred)

Job Types: Full-time, Permanent, Fresher

Pay: ₹120,000.00 - ₹144,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund