SEO+PPC

Key Responsibilities
Search Engine Optimization (SEO) ?Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, site speed) and work with developers to implement fixes. ?Perform in-depth keyword research to identify high-value opportunities for both on-page and content strategies. ?Optimize website structure, metadata, headers, internal linking, and landing pages for search visibility and conversions. ?Collaborate with content teams to create SEO-optimized blogs, case studies, and web pages aligned with keyword strategies. ?Build authority and backlinks through ethical outreach, partnerships, and PR. ?Manage local SEO including Google My Business, citations, and reviews. ?Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions. Pay-Per-Click Advertising (PPC) ?Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and Meta Ads. ?Conduct keyword and audience research to build effective campaigns for lead generation. ?Write and test compelling ad copies; coordinate with designers for creatives (banners, video ads, carousels). ?Implement and optimize bidding strategies (Manual, Enhanced CPC, Target CPA/ROAS). ?Set up and manage remarketing campaigns and custom audience targeting. ?Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven adjustments.?Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM integration. ?Provide weekly/monthly performance reports with insights and recommendations.