SEO Specialist

SEO Strategy Development:

• Develop and implement comprehensive SEO strategies to improve organic search performance and achieve business objectives.

Keyword Research:

• Perform in-depth keyword research to identify high-impact, relevant keywords that align with the company's goals.

On-Page Optimization:

• Optimize website content, meta tags, headers, and images to ensure alignment with targeted keywords and SEO best practices.

Technical SEO:

• Audit and improve website architecture, mobile responsiveness, page speed, crawlability, indexation, and other technical aspects to enhance search engine performance.

Content Strategy:

• Collaborate with content creators to produce high-quality, SEO-friendly content, including blogs, landing pages, and other web content.

Link Building:

• Develop and execute white-hat link-building strategies to improve domain authority and search engine visibility.

Analytics Reporting:

• Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, and SEO platforms. Provide actionable insights and regular performance reports to stakeholders.

Competitor Analysis:

• Conduct competitive analysis to identify opportunities and stay ahead of industry trends.

SEO Tools Management:

• Utilize SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, etc., to track performance, analyze data, and execute optimization tasks effectively.

Stay Updated:

• Keep up-to-date with the latest SEO trends, algorithm changes, and industry developments.

Innovation and Growth:

• Proactively identify and test new SEO techniques and tools. Drive month-over-month growth through continuous strategy refinement. Consistently meet and exceed established SLAs and growth targets.

Qualifications and Skills:

• Bachelor's degree in marketing, computer science, or related fields.
• Comfortable with Night Shift.
• Minimum of 2-3 years of hands-on experience in SEO, with a proven track record of success in improving organic rankings and driving traffic.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
• Strong understanding of technical SEO, including HTML, CSS, and website architecture.
• Excellent knowledge of on-page, off-page, and local SEO strategies.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Exceptional communication and collaboration skills to work effectively with cross-functional teams.
• Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.

Preferred Qualifications:

• Experience in e-commerce or SaaS platforms.
• Basic knowledge of JavaScript and CMS platforms like WordPress or Shopify.
• Certification in SEO or digital marketing is a plus.