SEO Specialist

Position:

Department: DM

Experience Required:

SEO Specialist

Key Responsibilities:

SEO Strategy & Execution

• Conduct keyword research and competitor analysis to inform SEO strategies.
• Optimize website structure, metadata, internal linking, and content for on-page SEO.
• Monitor and resolve technical SEO issues (crawl errors, broken links, redirects, etc.).
• Execute off-page SEO strategies including link-building campaigns.
• Collaborate with content creators to ensure content is optimized for both search engines and users.
• Track and report on SEO performance using tools like

  Google Analytics, Search Console, SEMrush, Ahrefs

  , etc.

Cross-Support: Paid Marketing

• Coordinate with the paid media team to align SEO and PPC strategies.
• Provide keyword insights and content recommendations to improve paid search performance.
• Support with landing page optimization for quality score and conversion.
• Assist in reporting and performance analysis for paid campaigns when needed.

Requirements:

• 3+ years of hands-on experience in

  SEO

  (on-page, off-page, and technical).
• Solid understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools:

  Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog

  , etc.
• Basic understanding of

  Google Ads

  or

  Facebook Ads

  (supporting level).
• Strong analytical skills and experience with data-driven decision-making.
• Familiarity with CMS platforms (like WordPress, Magento, Shopify, etc.).
• Knowledge of HTML/CSS basics is a plus.
• Ability to work collaboratively across teams (content, design, development, paid media).