SEO Specialist - eTutorWorld

About the Role

eTutorWorld is looking for a results-driven SEO Specialist who can boost our website traffic, enhance conversions, and strengthen our online authority. The ideal candidate should have strong experience in content optimisation, technical SEO, off-page strategies, and competitor analysis.

Key Responsibilities

• Optimise existing website content and landing pages to improve rankings, increase organic traffic, and sign-ups
• Lead SEO/GEO strategy end-to-end from technical audits to content clusters, growth loops, and on-page.
• Optimise content for LLM-based search experiences on platforms like ChatGPT, Gemini, Claude, Perplexity, and other AI-driven discovery systems
• Collaborate with writers to create SEO-focused content for tutoring, test prep, and blog sections.
• Perform content gap analysis to identify new keyword opportunities and high-intent topics.
• Analyse user behaviour and optimise pages to improve conversions, sign-ups, and leads
• Plan and execute link-building campaigns through outreach, guest posting, partnerships, and collaborations.
• Improve website's technical health Core Web Vitals, page loading speed, crawlability, URL structure, and site hierarchy.
• Optimise mobile responsiveness, CLS, LCP, and overall user experience
• Conduct regular site audits and ensure error-free performance.
• Monitor SERP trends, algorithm updates, and industry shifts to refine SEO strategy.
• Track weekly/monthly keyword movements, organic sessions, conversions, and ranking improvements.
• Prepare SEO performance reports using Google Search Console, GA4, Ahrefs, and SEMrush.
• Present insights and recommended strategies to the marketing team

Required Skills

• Strong understanding of on-page, technical, and off-page SEO
• SEO Tools We Use: GSC, GA 4, MS Clarity, Ubersuggest, Semrush, Screaming Frog, GTmetrix, etc.
• Understanding of content optimisation, keyword research, and search intent
• Ability to identify content gaps and create strategies for organic growth
• Experience with Core Web Vitals, speed optimisation, and mobile-first SEO
• Excellent analytical and problem-solving skills
• Ability to coordinate with content and development teams

Preferred Qualifications

• 2-3 years of hands-on SEO experience (technical, on-page, off-page).
• Experience in the US K12 EdTech, tutoring, or test-prep domain
• Familiarity with AI search engines and answer optimisation (AEO) is a strong plus.
• Excellent communication and collaboration skills.

Why Join Us

• Work with a fast-growing global EdTech brand
• Creative freedom to build high-impact SEO strategies
• Collaborative environment with long-term growth opportunities
• Flexible work culture