SEO Specialist - eTutorWorld

2 - 5 years

0 Lacs

Posted:23 hours ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

eTutorWorld is looking for a results-driven SEO Specialist who can boost our website traffic, enhance conversions, and strengthen our online authority. The ideal candidate should have strong experience in content optimisation, technical SEO, off-page strategies, and competitor analysis.

Key Responsibilities

  • Optimise existing website content and landing pages to improve rankings, increase organic traffic, and sign-ups
  • Lead SEO/GEO strategy end-to-end from technical audits to content clusters, growth loops, and on-page.
  • Optimise content for LLM-based search experiences on platforms like ChatGPT, Gemini, Claude, Perplexity, and other AI-driven discovery systems
  • Collaborate with writers to create SEO-focused content for tutoring, test prep, and blog sections.
  • Perform content gap analysis to identify new keyword opportunities and high-intent topics.
  • Analyse user behaviour and optimise pages to improve conversions, sign-ups, and leads
  • Plan and execute link-building campaigns through outreach, guest posting, partnerships, and collaborations.
  • Improve website's technical health Core Web Vitals, page loading speed, crawlability, URL structure, and site hierarchy.
  • Optimise mobile responsiveness, CLS, LCP, and overall user experience
  • Conduct regular site audits and ensure error-free performance.
  • Monitor SERP trends, algorithm updates, and industry shifts to refine SEO strategy.
  • Track weekly/monthly keyword movements, organic sessions, conversions, and ranking improvements.
  • Prepare SEO performance reports using Google Search Console, GA4, Ahrefs, and SEMrush.
  • Present insights and recommended strategies to the marketing team

Required Skills

  • Strong understanding of on-page, technical, and off-page SEO
  • SEO Tools We Use: GSC, GA 4, MS Clarity, Ubersuggest, Semrush, Screaming Frog, GTmetrix, etc.
  • Understanding of content optimisation, keyword research, and search intent
  • Ability to identify content gaps and create strategies for organic growth
  • Experience with Core Web Vitals, speed optimisation, and mobile-first SEO
  • Excellent analytical and problem-solving skills
  • Ability to coordinate with content and development teams

Preferred Qualifications

  • 2-3 years of hands-on SEO experience (technical, on-page, off-page).
  • Experience in the US K12 EdTech, tutoring, or test-prep domain
  • Familiarity with AI search engines and answer optimisation (AEO) is a strong plus.
  • Excellent communication and collaboration skills.

Why Join Us

  • Work with a fast-growing global EdTech brand
  • Creative freedom to build high-impact SEO strategies
  • Collaborative environment with long-term growth opportunities
  • Flexible work culture

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