SEO Specialist

The primary responsibility of this role is to optimize website content for search engines in order to enhance rankings and drive organic traffic. This involves conducting thorough keyword research to identify relevant terms and phrases for targeting. Additionally, analyzing website performance through tools like Google Analytics is crucial to pinpoint areas for improvement. Furthermore, the job involves implementing both on-page and off-page SEO strategies to improve website visibility. Collaboration with content creators is essential to ensure that SEO best practices are seamlessly integrated into content production. Working closely with web developers is also key to implementing technical SEO enhancements such as optimizing site speed and resolving crawl errors. It is imperative for the individual in this role to stay updated on industry trends, search engine algorithm changes, and best practices in SEO. Regular reporting on SEO performance metrics is required, along with providing recommendations for improvement based on the data. Monitoring and analyzing competitor SEO strategies is also part of the job to identify potential opportunities and threats. Proficiency in SEO tools like SEMrush, Moz, Ahrefs, and Google Search Console is necessary for this position. The job type is full-time and permanent, with a day shift schedule. A Bachelor's degree is preferred for education qualification, and a minimum of 5 years of experience in SEO is preferred for this role. The work location is in person.,