SEO & Search Campaign Manager

JOB RESPONSIBILITIES

• Expertise in Set up, traffic & manage programmatic campaigns across Campaign Manager 360 (Must Have)
• Manage complex setups in Adserver such as CM 360 and excellent knowledge in troubleshooting issues.
• Lead the planning, execution, and optimization of SEO and paid search campaigns across multiple platforms.
• Develop and implement comprehensive SEO strategies focused on on-page, off-page, and technical optimization.
• Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.
• Optimize website architecture, internal linking, and metadata to improve search engine visibility and crawlability.
• Collaborate with developers and content teams to enhance site performance, mobile responsiveness, and Core Web Vitals.
• Plan and manage ABO strategies to improve efficiency, targeting accuracy, and conversion rates for paid search campaigns.
• Analyze campaign performance and deliver insights that inform optimization strategies and cross-channel initiatives.
• Stay updated on search engine algorithm changes, platform innovations, and emerging technologies.
• Manage reporting dashboards and communicate actionable insights to stakeholders and leadership teams.

QUALIFICATION REQUIREMENTS

• 6-8 years of experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and ABO campaign management.
• Demonstrated success in improving organic rankings, CTR, and lead generation through strategic SEO practices.
• Strong knowledge of technical SEO, including site speed optimization, structured data, and indexing best practices.
• Hands-on experience with Google Ads, Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, and Campaign Manager.
• Expertise in keyword planning, bidding strategy, ad testing, and conversion tracking.
• Ability to interpret complex data and translate it into actionable business recommendations.
• Experience managing search budgets and delivering ROI-driven results.
• Excellent analytical, communication, and cross-functional collaboration skills.
• Google Ads, Analytics, or SEO certifications preferred.