Seo & Paid Ads Executive

Job Title: SEO & Paid Ads Executive
Key Responsibilities: Develop and execute comprehensive SEO strategies to improve website rankings andorganic traffic. Conduct keyword research, competitive analysis, and technical SEO audits. Optimize on-page elements including meta tags, headings, content, and internal linkingstructure. Manage off-page SEO activities such as link building, outreach, and content marketing. Collaborate with content creators to produce high-quality, SEO-friendly blogs andarticles. Analyze website performance using tools like Google Analytics, Search Console,SEMrush, and Ahrefs. Manage and optimize paid advertising campaigns on Facebook and Google, preferablyfor real estate projects. Develop targeted ad strategies for real estate campaigns, focusing on lead generationand conversion optimization. Conduct audience segmentation and A/B testing to refine ad performance for real estateprojects. Monitor, analyze, and report on the effectiveness of real estate paid campaigns, makingdata-driven adjustments. Coordinate with real estate marketing teams to align ad campaigns with business goals. Stay updated with the latest SEO trends, algorithm changes, and industry best practices. Provide detailed performance reports and actionable insights to stakeholders.Requirements: 2-3 years of proven experience in SEO (on-page & off-page) with a strong portfolio ofsuccessful projects. Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs,and Screaming Frog. Strong understanding of technical SEO, website architecture, and HTML/CSS basics. Experience in managing and optimizing paid ads on Facebook and Google, preferablyfor real estate. Strong knowledge of lead generation techniques and conversion tracking for real estatecampaigns. Excellent analytical, problem-solving, and communication skills. Ability to write and optimize content for SEO purposes. Gaming industry experience is highly desirable.