Job Title: SEO & Paid Ads ExecutiveKey Responsibilities: Develop and execute comprehensive SEO strategies to improve website rankings andorganic traffic. Conduct keyword research, competitive analysis, and technical SEO audits. Optimize on-page elements including meta tags, headings, content, and internal linkingstructure. Manage off-page SEO activities such as link building, outreach, and content marketing. Collaborate with content creators to produce high-quality, SEO-friendly blogs andarticles. Analyze website performance using tools like Google Analytics, Search Console,SEMrush, and Ahrefs. Manage and optimize paid advertising campaigns on Facebook and Google, preferablyfor real estate projects. Develop targeted ad strategies for real estate campaigns, focusing on lead generationand conversion optimization. Conduct audience segmentation and A/B testing to refine ad performance for real estateprojects. Monitor, analyze, and report on the effectiveness of real estate paid campaigns, makingdata-driven adjustments. Coordinate with real estate marketing teams to align ad campaigns with business goals. Stay updated with the latest SEO trends, algorithm changes, and industry best practices. Provide detailed performance reports and actionable insights to stakeholders.Requirements: 2-3 years of proven experience in SEO (on-page & off-page) with a strong portfolio ofsuccessful projects. Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs,and Screaming Frog. Strong understanding of technical SEO, website architecture, and HTML/CSS basics. Experience in managing and optimizing paid ads on Facebook and Google, preferablyfor real estate. Strong knowledge of lead generation techniques and conversion tracking for real estatecampaigns. Excellent analytical, problem-solving, and communication skills. Ability to write and optimize content for SEO purposes. Gaming industry experience is highly desirable.

Hi Folks, We are hiring for one of our reputed client in Noida location. Role : AEM DeveloperExperience : Minimum 4 yearsWork location : NoidaMode : Hybrid/RemoteNotice period : Immediate to 15 daysMandatory Skills: [Adobe Experience Manager with Java]Optional/Good to have Skills:• Angular - (optional)• JavaRequired Skills:AEM Development: Experience in AEM latest version (Sites, DAM, Forms, Workflows)development. Java & J2EE: Strong programming skills in Java AEM Core Concepts: Hands-on expertise in Apache Sling, JCR (Java Content Repository) AEM Component Development: Experience in developing custom AEM components,templates, dialogs, and workflows. Dispatcher & Caching: Knowledge of AEM Dispatcher, CDN configuration, and cachingstrategies for performance optimization. API Development & Integration: Experience in RESTful API development and third-partyintegrations. Front-end Technologies: Basic knowledge of HTML, CSS, JavaScript, jQuery, Bootstrap, andframeworks like React/Angular. Performance Optimization: Experience in AEM performance tuning, indexing, and scalabilityimprovements.Key Responsibilities: AEM Development & Customization: Design, develop, and customize AEM components,templates, workflows, and services to meet business requirements. Java-based Development: Develop and maintain services, Java-based functionalities. AEM Integration: Integrate AEM with third-party services, back-end systems, and RESTfulAPIs for seamless content delivery. Performance Optimization: Improve AEM performance, indexing mechanisms for scalability. Content Management & Personalization: Leverage Content Fragments, Experience Fragments,and AEM Personalization techniques. Collaboration & Code Review: Work closely with UX/UI, QA, and DevOps teams, participatein Agile sprints, and conduct code reviews. Troubleshooting & Maintenance: Debug and resolve AEM issues, perform systemenhancements, and support production environments. Best Practices & Documentation: Follow AEM coding standards, document technical designs,and contribute to AEM knowledge-sharing.Qualifications:• Bachelors degree in computer science, Engineering, or related field.• 4-8 years of professional experience in software development using AEM & JAVAtechnologies.• Strong problem-solving skills and the ability to work in a fast-paced environment.• Excellent communication and teamwork skills. If interested kindly share your updated CV @ Shikha@softratech.com

We are looking for a dynamic and creative Content Creator to join our team. The idealcandidate will be responsible for managing the entire social media presence, drivinginnovative video content, and bringing fresh ideas to the table. You will play a key role indeveloping engaging, trend-driven content that resonates with our audience.Responsibilities: Manage and oversee the companys social media platforms, ensuring cohesive andimpactful content.• Develop and execute content strategies aligned with company goals.• Brainstorm, shoot, and edit compelling video content that reflects trending topicsand engages viewers.• Write and curate engaging articles, blog posts, and social media updates.• Collaborate with designers, marketers, and stakeholders to ensure all content is on-brand and visually appealing.• Optimize content for SEO and social media algorithms to maximize reach andengagement.• Stay up-to-date with social media trends, ensuring content is relevant and timely.• Manage multiple content projects, ensuring deadlines are met.• Lead a content creation team, providing direction and inspiration.• Track content performance and adjust strategies for continuous improvement.Requirements:• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.• 3+ years of content creation experience, with a focus on video content.• Proven ability to shoot and edit high-quality videos.• Strong understanding of social media platforms, trends, and algorithms.• Proficient in video and audio editing software.• Excellent writing and editing skills, with attention to detail.• Ability to think on your feet, bringing creativity and enthusiasm to content creation.• Strong leadership and team management skills.• Highly motivated, detail-oriented, and able to work both independently and in ateam environment

Key Responsibilities Campaign Management: Design and implement performance marketing strategiesacross Meta (Facebook/Instagram Ads), Google Ads (including Universal AppCampaigns), and affiliate networks to enhance user acquisition and retention. Data Analysis: Conduct in-depth analysis of performance metrics (ROAS, CTR, CPA,LTV) to optimize campaigns and maximize ROI. Collaboration: Partner with game development and creative teams to ensure marketingstrategies align with business objectives. Innovation: Stay updated on industry trends, emerging technologies, and bestpractices, proactively identifying opportunities for growth and innovation. Partner Management: Manage and optimize relationships with advertising networks,agencies, and affiliates to expand marketing reach. Budget Management: Oversee and allocate marketing budgets efficiently to achievedesired results.Qualifications 3-4 years in performance marketing, with a focus on user acquisition and retention in thegaming industry. Demonstrated success managing campaigns on Meta, Google Ads (including GoogleAds and Universal App Campaigns), and affiliate networks. Strong ability to interpret complex data sets and derive actionable insights for campaignoptimization. Familiarity with App Store Optimization strategies to enhance app visibility andconversion rates. Skilled in managing SMS, push notifications, and WhatsApp campaigns, with a solidunderstanding of A/B testing methodologies. Knowledge of ad creative best practices for optimizing ad performance and userengagement.

Dear Folks,We are hiring for a reputed organisation .Role : Service Now DeveloperMode : Contract to hireLocation : Remote (Base location Noida)Experience : Minimum 4 yearsRole -Responsibilities:1) Modules Required: Project Portfolio Management (PPM), Strategic PortfolioManagement (SPM), Strategic Planning, Resource Management, FinancialManagement, Demand Management, Workspaces, Application PortfolioManagement (APM), Technical Portfolio Management (TPM), InnovationManagement, ITSM, Service Portal, Integrations, CMDB.2) Under general direction, independently develop, maintain and extend a stableproduction, development and testing infrastructure while extending thefunctionality and enabling developers to use it via mentoring and formal training.3) Experience in creating the Business Rules, Client Script, UI Policies, ScheduleJobs, Email Notification, Inbound Email Actions, Assessments and ServiceCatalogue creation.4) Codes, tests, debugs, and documents assignments of moderate to highcomplexity5) Based on customer requirements, formulates/defines systems scope andobjectives6) Work with multiple business owners to move forward development andenhancements around the core ITSM and SPM applications including ProjectPortfolio Management (PPM), Strategic Planning, Resource Management,Financial Management, Demand Management, Workspaces, Application PortfolioManagement (APM), Technical Portfolio Management (TPM), InnovationManagement.7) Ability to build ServiceNow Reports, dashboards and Widgets.8) Ability to set up data security via ACL.9) Creating and configuring Notifications, UI Pages, UI Macros, Formatters inServiceNow10) Should be capable to handle the project end to end.Prerequisites:• Qualification Graduation and Above.• Ideal candidates should have a minimum of 4-6 years• Desirable qualities: - None Base Location: Noida RegardsShikha Singh