SEO Lead

Job description SEO Lead Key Responsibilities SEO strategy development Develop and implement comprehensive SEO strategies that align with business goals Conduct thorough keyword research and competitive analysis to identify opportunities for growth Stay updated with the latest SEO trends algorithm changes and best practices Conduct training sessions for team members to enhance their understanding of SEO principles and practices Collaborate with developers to implement changes that improve site performance and user experience Optimization Optimize website content meta tags headers and images to improve search engine rankings Ensure website architecture and internal linking structure are optimized for SEO Develop and execute linkbuilding strategies to enhance domain authority Monitor and analyze backlink profiles to ensure quality and relevance Offer guidance to the QA team to ensure SEO considerations are adequately tested Technical SEO o Conduct regular technical SEO audits to identify and resolve issues o Optimize website speed mobilefriendliness and overall user experience o Work with development team to implement technical SEO recommendations o Expertise in creating managing and optimizing XML sitemaps o Knowledge of best practices for sitemap submission and maintenance o Ability to create and validate schema markup to enhance search engine visibility Review requirements o Ensure user stories are accurate complete and align with SEO best practices o Provide feedback and recommendations to enhance SEO elements within user stories Qualifications Experience Minimum of 7 years of experience in SEO with a proven track record of success Experience in managing and executing largescale SEO projects Skills Deep understanding of search engine algorithms ranking factors and SEO best practices Proficiency in SEO tools such as Adobe Analytics Google Search Console SEMrush Ahrefs Moz etc Proficiency in implementing SEO strategies for multilingual and multiregional websites Education Bachelors degree in Marketing Communications Information Technology or a related field Advanced degrees or certifications in SEO are a plus Preferred Qualifications Experience with international SEO and multilanguage websites Familiarity with HTML CSS and JavaScript Knowledge of content management systems CMS like AEM etc