SEO Executive

An SEO specialist job description includes conducting keyword research, optimizing website content, performing technical audits, building backlinks, and analyzing performance metrics to improve search engine rankings and increase organic traffic. They collaborate with other teams, stay updated on search engine algorithms, and use tools like Google Analytics and SEMrush to track progress and adjust strategies. The goal is to boost a website's visibility, drive user engagement, and ultimately support business objectives. Key responsibilities

• Keyword research: Identify and implement relevant keywords to optimize website content and generate new content ideas.
• Content optimization: Improve website content, meta tags, and structure to enhance search engine visibility and user experience.
• Technical audits: Perform technical SEO audits to identify and fix issues like slow page speed, crawl errors, and duplicate content.
• Link building: Develop and execute strategies to acquire high-quality backlinks to improve domain authority.
• Performance analysis: Track and analyze key SEO metrics (traffic, conversions, rankings) using tools like Google Analytics and SEMrush to identify trends and insights.
• Strategy and reporting: Develop and implement SEO strategies aligned with business goals and report on performance and recommendations to stakeholders.
• Collaboration: Work with content creators, developers, and other marketing teams to ensure SEO best practices are followed across all digital assets.
• Staying current: Keep up-to-date with the latest search engine algorithm changes and industry trends to adapt strategies accordingly.

Required skills and qualifications

• Analytical skills: Ability to interpret complex data and metrics to inform strategy.
• SEO knowledge: Proficiency in SEO best practices, both on-page and off-page.
• Technical skills: Familiarity with SEO tools like Google Analytics, SEMrush, and others.
• Communication: Strong communication skills for collaboration and reporting.
• Education: A bachelor's degree in marketing, IT, or a related field is often preferred, but not always required.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person