SEO Executive

As an SEO Executive at RkInfotech in Rajkot, Gujarat, India, you will be responsible for managing all search engine optimization and marketing activities. Your role will involve implementing best practices in SEO and SEM, utilizing various SEO tools, and staying updated with the latest trends in the industry. Key Responsibilities: - Execute tests, collect and analyze data to identify trends and insights for maximizing ROI in paid search campaigns. - Track, report, and analyze website analytics and PPC initiatives. - Optimize copy and landing pages for search engine marketing. - Conduct ongoing keyword research, expansion, and optimization. - Research and implement search engine optimization recommendations. Qualifications Required: - Proven SEO experience. - Experience with Google and Bing services including Analytics and Webmaster Tools. - Familiarity with Google's Keyword Tool. - Functional understanding of HTML and CSS. - Ability to work with back-end SEO elements like .htaccess, robots.txt, metadata, and site speed optimization. - Knowledge of ranking factors and search engine algorithms. - Up-to-date with the latest trends and best practices in SEO and SEM. - Deep understanding of mobile strategy in relation to SEO. - Working knowledge of current, past, and projected trends in the SEO industry. Location: Rajkot, Gujarat Position: 02 Experience: Minimum 1 year Technical Skills: Best practices in SEO and SEM, Knowledge of Webmaster Tools, Google's Keyword Tool, understanding of HTML and CSS. Please note that the job also involves sub-skills such as PHP, UX, IA, CRO, SEM, Content Strategy, and Social Media, which may be beneficial for the role but are not mandatory requirements.,