Seo Executive

SEO Executive Job Description

Company: Franchise India (or similar company)

Location: [Specify Location, e.g., Noida, Delhi, India]

Job Type: Full-time

Job Summary:

We are seeking a highly motivated and results-driven SEO Executive to join our marketing team. The SEO Executive will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve our website's visibility, drive organic traffic, and enhance user engagement. The ideal candidate will be passionate about all things SEO, with a strong analytical mindset and a proactive approach to problem-solving.

Key Responsibilities:

* Strategy & Planning:

* Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO.

* Conduct in-depth keyword research and competitive analysis to identify new opportunities.

* Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

* On-Page Optimization:

* Optimize website content, including meta tags, headings, internal linking structures, and image alt text.

* Collaborate with the content and marketing teams to create SEO-friendly content briefs and ensure content is optimized for search engines.

* Ensure website content and landing pages are optimized for user engagement and conversions.

* Off-Page Optimization:

* Develop and implement link-building strategies to improve the website's domain authority and backlink profile.

* Identify and pursue opportunities for high-quality backlinks from relevant websites.

* Technical SEO:

* Perform regular technical SEO audits to identify and fix issues such as broken links, crawl errors, site speed, and duplicate content.

* Ensure the website is properly indexed and crawlable by search engines.

* Work with the web development team to implement SEO best practices for new website features or code.

* Reporting & Analysis:

* Monitor, track, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.

* Analyze website traffic and ranking data to identify trends and areas for improvement.

* Present findings and recommendations to the management team.

Qualifications & Skills:

* Experience:

* Proven experience as an SEO Executive, SEO Specialist, or a similar role.

* Solid understanding of on-page, off-page, and technical SEO principles.

* Experience with keyword research and link-building strategies.

* Tools:

* Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

* Basic knowledge of HTML, CSS, and content management systems (CMS) like WordPress.

* Analytical Skills:

* Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.

* Excellent attention to detail.

* Communication:

* Excellent written and verbal communication skills.

* Ability to work both independently and collaboratively within a team.

* Education:

* Bachelor's degree in Marketing, IT, or a related field is often preferred but not always required if you have relevant experience.