SEO Executive

Job Description

Job Title: SEO Executive Job Type: Full-Time Experience Required: 1–3 Years (Freshers with strong knowledge can also apply) Job Summary: We are looking for a dynamic and experienced SEO Executive who possesses a full-stack SEO skill set, including on-page, off-page, and technical optimization. The ideal candidate should also have hands-on experience with WordPress, Shopify, CRM systems, Google My Business (GMB), and Conversion Rate Optimization (CRO). This role demands a data-driven digital marketer who can strategize, implement, and analyze to maximize organic visibility and conversions. Key Responsibilities: ✅ On-Page SEO: Conduct keyword research, competitor analysis, and implement SEO strategies. Optimize meta tags, headings, URLs, image alt texts, and internal linking. Enhance content quality for readability, engagement, and search engine indexing. Work closely with content writers to ensure SEO-focused content strategy. ✅ Off-Page SEO: Build high-quality backlinks through ethical link-building strategies. Conduct outreach campaigns and maintain relationships with bloggers and webmasters. Monitor backlink profile and disavow toxic links. Use tools like Ahrefs, SEMrush, and Moz for off-page SEO analysis. ✅ Technical SEO: Perform technical audits using tools like Screaming Frog, Sitebulb, and DeepCrawl. Fix crawl errors, improve site speed, manage robots.txt and XML sitemaps. Implement schema markup for rich snippets. Ensure mobile-friendliness and Core Web Vitals compliance. ✅ CMS Management: Maintain and optimize websites built on WordPress and Shopify . Handle plugin management, theme customization, and performance optimization. Collaborate with developers to implement complex changes. ✅ CRM & Lead Tracking: Integrate and manage lead flow via CRM tools (HubSpot, Zoho, etc.). Monitor user behavior, segment leads, and optimize conversion funnels. Create automated workflows to nurture SEO leads. ✅ Google My Business (GMB): Optimize and manage GMB listings for multiple locations. Handle reviews, posts, Q&A, and local citations to improve local SEO. Track local search rankings and performance metrics. ✅ Conversion Rate Optimization (CRO): Analyze user behavior using heatmaps and A/B testing tools (Hotjar, Google Optimize). Create and test landing pages to boost conversions. Collaborate with design and dev teams to improve UX/UI. Required Skills: Proven experience in SEO, with strong knowledge of the latest algorithms and ranking factors. Proficiency in SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, GTmetrix, etc.). Working knowledge of HTML, CSS, and JavaScript basics. Strong analytical skills with experience using Google Analytics, GA4, Search Console, and Tag Manager. Good communication skills and ability to explain SEO insights clearly to stakeholders. Preferred Qualifications: Bachelor's degree Certifications in SEO, CRO, Google Analytics, or Digital Marketing (Google, HubSpot, etc.). Experience with Shopify SEO apps and WordPress SEO plugins like Rank Math or Yoast. Experience managing multi-location businesses on GMB. Job Type: Full-time Pay: ₹18,000.00 - ₹20,000.00 per month Schedule: Day shift Morning shift Weekend availability Work Location: In person Expected Start Date: 19/06/2025