Seo Executive

We are seeking a versatile SEO Specialist with a strong focus on ecommerce SEO, technical problem-solving, reporting, and content quality assurance. This individual will work within our existing SEO team and regularly collaborate with IT, editorial, data, and social teams.

Key Responsibilities:

• Partner across teams (Content, Product, Dev, Data) to help maintain and improve websites rankings on Google and Bing
• Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations
• Conduct technical and content audits following algorithm updates, and create delta reports to highlight content drops and gains
• Collaborate with development team on template enhancements, site health, and recirculation opportunities
• Produce ad-hoc reports using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, providing insights to support decision-making processes
• Stay up-to-date with the latest SEO and industry trends, tools, and best practices, continually testing and implementing new strategies
• Create a comprehensive link-building strategy, targeting high-quality and relevant backlinks to improve domain authority
• Regularly review and analyze the backlink profile, disavowing harmful links and identifying opportunities for new link acquisitions
• Establish and maintain relationships with industry influencers, bloggers, and webmasters to secure guest posts, mentions, and backlinks
• Work closely with content creators to promote content and earn natural backlinks through outreach, social media, and partnerships

Qualifications:

• 5-7 years of SEO experience, with direct experience working with ecommerce brands
• Experience in web analytics and data visualisation tools such as Looker, Looker Studio, and Google Analytics (experience with GA4 preferred), with a knack for translating data into actionable insights
• High proficiency in Microsoft Excel or Google Sheets
• Clear understanding of SEO best practices related to EEAT, CWV, and the requirements for success as an ecommerce brand in 2024 and beyond.