Seo Executive

Job description

E-commerce & Fashion SEO: Optimize product, category, and landing pages to drive qualified traffic and conversions.

Product Title Optimization: Create SEO-optimized product titles tailored for both search intent and fashion relevance.

Shopify SEO Mastery: Leverage Shopify apps, themes, and custom settings to improve crawlability, site structure, and SEO health.

Keyword Research: Conduct in-depth fashion-focused keyword research, covering seasonal trends, new launches, and competitor gaps.

Answer Engine Optimization (AEO): Structure content to appear in featured snippets, People Also Ask (PAA), and voice search results.

GEO & Hyperlocal SEO: Implement geo-targeted strategies to improve visibility in key Tier 1, 2 & 3 markets.

On-Page SEO: Optimize meta tags, headers, alt tags, URLs, internal linking, and structured data.

Technical SEO: Collaborate with developers to ensure mobile-first indexing, page speed, schema markup, crawl budget efficiency, and zero error issues.

Content Collaboration: Write/guide SEO content for blogs, trend articles, product descriptions, and collection pages.

Backlink Strategy: Plan and execute white-hat link-building campaigns, focusing on fashion and e-commerce publications.

SEO Reporting: Track and analyze performance using Google Search Console, Analytics, SEMrush, Ahrefs, and Shopify Analytics.

Competitive Intelligence: Monitor competitor brands, SERP shifts, and emerging SEO trends in the fashion space.

Qualifications:

2+ years of SEO experience, preferably in D2C e-commerce and fashion/apparel verticals.

Strong working knowledge of Shopify SEO and ecosystem apps.