SEO Executive

About DrinkPrime: DrinkPrimeisasubscriptionbaseddrinkingwatersolutionthatbeganasaresponsetotheunreliablesupplyofsafedrinkingwateracrossUrbanIndia.Overtimewehaveevolvedintoanorganizationthatisdrivenbyasingularmission,tochangethewaypeoplethinkaboutthewatertheydrink.Throughoursubscription-basedmodel,weprovidecustomerswithwaterpurifiersthatuseintegratedtechnologytohelpthemmonitorthequalityofthewatertheyconsumeeveryday. AtDrinkPrime,weareonamissiontomakesafedrinkingwateraccessibleandaffordabletoeveryresidentinIndia.WearebackedbyTier1VCsandmanyprominentangels.Theybelieveinthevision,missionandtheteamofDrinkPrime.Withourtechfirstapproach,wearetakingupthisaudaciousmissionandbelieveinsolvingit.Beapartofhistoryandjoinus.Wecansolvethisproblemtogether. Summary: The SEO specialist will be responsible for developing and implementing effective SEO strategies for DrinkPrime’s website. In addition to ensuring best practices across technical, on-page & off-page SEO forthe website, the SEO specialist will also be required to collaborate with the Content Strategy team toensureSEO optimisationoflongformatblogcontentandvideocontentonYouTube. Roles&Responsibilities: - Developing and implementing effective search engineoptimization(SEO)strategiesforthewebsite,blogand Youtube - Identify and fix gaps in technical/on-page SEO for the website like core web vitals, optimisationofheaders, metadescriptions,metatags,alttags,brokenpages,etc. - Undertake month keyword research and website audits to identify high search impression keyword targets andlong-tailkeywordsthatwillinformthewebsitecommunication&blogcontentstrategy. - Build on-page and off-page analysis checklists and collaborate with the Tech team to ensure that each and every page of the website abides by them. This will include title and meta description, internal linking, page loadspeed,websitestructure,breadcrumbs,sitemap,backlinks,pageindexing,etc. -Collectdataonbrandedandnon-brandedkeywordimpressions,CTRs,andaveragepositionsandreportonit Pre-requisites: -1+yearsofexperienceasaSEOspecialistatanagency/marketingteam - Proficiency with Web analytics tools (Google Analytics, Google Webmaster Tools); Backlink tools (Ahrefs or Majestic);Crawlingtools(Botify,ScreamingFrogandDeepCrawl);CMSenvironmentssuchasWordPress,etc. -KnowledgeofHTMLandwebsiteadministrations-Abilitytoidentifyandsolvecomplexproblems -Efficientatagencymanagementandcoordination&crossfunctionalcollaboration -Experienceinmanaginglargewebsites/e-commercesitespreferred Job Type: Full-time Pay: Up to ₹345,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person