1 - 6 years

3 - 8 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

:
We are seeking a dynamic and motivated Digital Marketing Executive with at least 1 year of experience in Off-Page SEO, PR submission, and editorial outreach. The ideal candidate will be responsible for enhancing our brand visibility through strategic link-building efforts, securing editorial placements, and submitting content to relevant PR platforms to improve our domain authority and online reputation.

Key Responsibilities:

Execute effective Off-Page SEO strategies to build high-quality backlinks. Identify and reach out to PR websites, blogs, and editorial platforms for content placement and link acquisition. Submit press releases and articles to relevant platforms for brand exposure and SEO benefits. Maintain and grow a network of media contacts and digital publishers. Collaborate with the content team to ensure the creation of high-quality, link-worthy content. Track, analyze, and report on backlink performance and domain metrics (DA, PA, Trust Flow). Monitor competitor backlink strategies and identify new outreach opportunities. Stay up to date with the latest Google algorithm updates, SEO trends, and outreach tools.

Requirements:

Bachelor s degree in Marketing, Communications, or a related field. 1 year of proven experience in off-page SEO, link building, or digital PR. Strong understanding of SEO tools (e.g, Ahrefs, SEMrush, Moz). Excellent written and verbal communication skills. Ability to build relationships with media and editorial contacts. Detail-oriented with strong project management and follow-up skills.

Nice to Have:

Experience in guest posting, editorial outreach. Basic knowledge of on-page SEO and content optimization.

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